Big changes are afoot at GM, with the entirety of its light-duty product portfolio now making the eventual transition to all-electric powertrains. However, beyond that major pivot, GM is also making a series of smaller changes along the way, including revisions to its trim level strategy. Now, GM is bringing a new Y trim level to the Buick brand.
If the Y trim level strategy sounds familiar, it may be because GM first implemented it with Cadillac in 2018. As GM Authority covered earlier in the year, Cadillac revised its Y trim level structure in conjunction with the launch of the 2024 Cadillac Lyriq, with the hierarchy once again branched into two distinct paths, one of which is focused on sporty models, the other of which is focused on luxury models, plus a base-model trim at the bottom of the “Y”. At the top of the sporty branch, we have the V-Series Blackwing models, while at the top of the luxury branch, we have the Luxury equipment groups. The base trim level is now dubbed Tech. Notably, Cadillac utilized a Y trim level strategy prior to the revisions made earlier this year, but now, the lineup should be much more obvious and transparent for consumers.
Now, GM is carrying over the Y trim level strategy to Buick as well. Compared to Cadillac’s trim level lineup, the Buick lineup is quite a bit simpler, with three trim levels to choose from – Preferred, offered as the base trim, Sport Touring (ST), offered as the sportier trim, and finally, Avenir, offered as the range-topping luxury trim.
Of course, this new trim level lineup replaces the somewhat ambiguous hierarchy used previously, which included a mix of Essence, Premium, Preferred, and Select trim levels, depending on the vehicle in question.
Buick’s new trim level hierarchy launched with two products, namely the refreshed 2024 Buick Encore GX and the all-new 2024 Buick Envista. All in all, the new lineup should simplify things a great deal for Buick’s customers, while also simplifying things slightly for Buick dealers. Notably, a similar strategy will be applied to GMC’s product lineup, as we’ll cover in a separate assignment.