Shortly after celebrating World Electric Vehicle Day locally on September 9th, General Motors officially announced its upcoming Chevrolet EV strategy in Chile.
The American automaker announced its electrification plans for the Chevrolet brand in Chile, the first country in South America with electromobility legislation and formal zero-emissions goals. GM reiterated the importance of fully electric mobility as the only sustainable route for Chile to achieve the established goal of having only zero-emission vehicles sold in the Chilean market by 2035 and making the country carbon neutral by 2050.
“To achieve this objective, mass deployment of vehicles that do not impact the environment is key,” said Director of Sales and Operations at GM Chile, Marcus Oliveira. “And in this sense as a company, we have sought to align ourselves with the objectives of the authority in terms of electromobility, a segment where we undoubtedly hope to be a benchmark in this market,” he added.
The executive confirmed that the automaker will soon begin marketing its first electric vehicles in Chile, after identifying that the country has already achieved the necessary infrastructure for the deployment of the technology. Chevrolet’s local EV strategy begins shortly with the Chevy Bolt EUV and will continue next year with the Chevy Blazer EV and Chevy Equinox EV – the brand’s three fully electric nameplates announced for the region last year.
In particular, the official deployment of Chevrolet’s EV strategy in Chile seeks to position the Bow Tie brand as a leader in the zero-emission vehicle market with high growth potential in the country. In fact, EVs do not have vehicle restrictions in Chile, they benefit from circulation permit discounts and so far, the country has more than 310 public charging points – excluding those that may exist in houses, apartments or offices.
In addition, GM Chile is part of the Electromobility Agreement promoted by the country’s Ministry of Energy, which managed to round up more than 140 public and private organizations committed to carrying out different actions to develop electric mobility in the Chilean automotive market. With this initiative and the rest of the government incentives, Chevrolet’s EV portfolio in Chile is expected to grow and become one of the most comprehensive in the region.