Chevy Tahoe, Suburban Sales Continue Dominance During Q3 2023

October 26, 2023 5:18 pm

Combined Chevy Tahoe and Suburban sales decreased in the United States and Canada but increased in Mexico during the third quarter of 2023.

Chevy Tahoe & Suburban Sales – Q3 2023 – USA

Chevy Tahoe and Suburban sales in the U.S. decreased over eight percent to 39,661 units in Q3 2023, comprised of:

27,578 units of the Tahoe, a decrease of nearly seven percent compared to 29,585 units sold in Q3 2022, and
12,083 units of the Suburban, a decrease of over 11 percent compared to 13,585 units sold in Q3 2022

Chevrolet Tahoe & Suburban Sales - Q3 2023 - USA

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	YTD 23 / YTD 22	YTD 23	YTD 22
TAHOE	-6.78%	27,578	29,585	+12.68%	84,093	74,633
SUBURBAN	-11.06%	12,083	13,585	+22.26%	42,676	34,906
TOTAL	-8.13%	39,661	43,170	+15.73%	126,769	109,539

Chevy Tahoe & Suburban Sales – Q3 2023 – Canada

Chevy Tahoe and Suburban deliveries in Canada decreased nearly 24 percent to 1,586 units in Q3 2023, comprised of:

997 units of the Tahoe, a decrease of over 28 percent compared to 1,386 units sold in Q3 2022, and
589 units of the Suburban, a decrease of nearly 16 percent compared to 698 units sold in Q3 2022

Chevrolet Tahoe & Suburban Sales - Q3 2023 - Canada

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	YTD 23 / YTD 22	YTD 23	YTD 22
TAHOE	-28.07%	997	1,386	+1.76%	3,534	3,473
SUBURBAN	-15.62%	589	698	+33.70%	2,281	1,706
TOTAL	-23.90%	1,586	2,084	+12.28%	5,815	5,179

Chevy Tahoe & Suburban Sales – Q3 2023 – Mexico

Chevy Tahoe and Suburban deliveries in Mexico increased nearly two percent to 837 units in Q3 2023, comprised of:

328 units of the Tahoe, an increase of over 10 percent compared to 298 units sold in Q3 2022, and
509 units of the Suburban, a decrease of over three percent compared to 526 units sold in Q3 2022

Chevrolet Tahoe & Suburban Sales - Q3 2023 - Mexico

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	YTD 23 / YTD 22	YTD 23	YTD 22
TAHOE	+10.07%	328	298	-4.06%	993	1,035
SUBURBAN	-3.23%	509	526	-13.29%	1,697	1,957
TOTAL	+1.58%	837	824	-10.09%	2,690	2,992

Competitive Sales Comparison (USA)

Chevy Tahoe and Suburban sales again dominated their segment during the third quarter of 2023 when ranked by sales volume on a combined basis, as they have for nearly two decades. However, the Bow Tie brand’s full-size SUV duo posted a combined eight percent decrease in sales to 39,661 units. Additionally, sales of the GMC’s full-size duo, the GMC Yukon and Yukon XL, which are corporate cousins to the Tahoe and Suburban and share the same architecture, were flat for 21,158 deliveries.

Individually, the regular-length Tahoe (see running Chevy Tahoe sales) placed first with a seven percent dip to 27,578 units. The Ford Expedition (see running Ford Expedition sales), which includes sales of the regular-length Expedition and extended-length Expedition Max, followed in second place with a 12 percent slip to 16,461 units. The Suburban (see running Chevy Suburban sales), the Tahoe’s extended-length variant, placed third with an 11 percent dip to 12,083 units. The regular-length GMC Yukon (see running GMC Yukon sales), took fourth with a seven percent decrease to 11,763 units, while the extended-length Yukon XL followed in fifth with a nine percent bump to 9,395 units. It’s worth noting here that the GMC SUVs also handily outsold the Ford duo. The Jeep Wagoneer, comprised of the regular-length Wagoneer and longer Wagoneer L (but not including the Grand Wagoneer), took sixth place with a 44 percent drop to 7,248 units. The Nissan Armada placed seventh with an 11 percent swell to 4,532 units, while the Toyota Sequoia finished last with 3,768 deliveries, though sales increased nearly 180-fold year-over-year as the redesigned 2023 Sequoia continues to hit the market.

Sales Numbers - Mainstream Full-Size SUVs - Q3 2023 - USA

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	Q3 23 SHARE	Q3 22 SHARE	YTD 23 / YTD 22	YTD 23	YTD 22
CHEVROLET TAHOE	-6.78%	27,578	29,585	30%	30%	+12.68%	84,093	74,633
FORD EXPEDITION	-9.06%	17,061	18,760	18%	19%	+35.62%	56,427	41,607
CHEVROLET SUBURBAN	-11.06%	12,083	13,585	13%	14%	+22.26%	42,676	34,906
GMC YUKON	-6.58%	11,763	12,591	13%	13%	-0.63%	34,705	34,924
GMC YUKON XL	+9.41%	9,395	8,587	10%	9%	+15.54%	28,445	24,620
JEEP WAGONEER	-44.25%	7,248	13,001	8%	13%	-31.02%	20,883	30,276
NISSAN ARMADA	+10.83%	4,532	4,089	5%	4%	+105.34%	17,719	8,629
TOYOTA SEQUOIA	+17,842.86%	3,768	21	4%	0%	+3,129.04%	15,790	489
TOTAL	-6.78%	93,428	100,219			+20.25%	300,738	250,084

From a segment share standpoint, the Tahoe and Suburban earned a combined 43 percent share, with the Tahoe maintaining a 30 percent segment share and the Suburban at a 13 percent share, down one percentage point year-over-year. The Yukon and Yukon XL held a combined 23 percent segment share, with the Yukon maintaining a 13 percent share and the Yukon XL at a 10 percent share, up one percentage point. The Expedition and Expedition Max posted an 18 percent share, down one percentage point, while the Wagoneer and Wagoneer L held an eight percent share, down five percentage points. The Armada posted a five percent share, up one percentage point, and the Sequoia earned a four percent share.

Sales Numbers - Chevy Full-Size SUVs - Q3 2023 - USA

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	Q3 23 SHARE	Q3 22 SHARE	YTD 23 / YTD 22	YTD 23	YTD 22
CHEVROLET TAHOE	-6.78%	27,578	29,585	70%	69%	+12.68%	84,093	74,633
CHEVROLET SUBURBAN	-11.06%	12,083	13,585	30%	31%	+22.26%	42,676	34,906
TOTAL	-8.13%	39,661	43,170			+15.73%	126,769	109,539

As noted above, sales for the Ford Expedition and Jeep Wagoneer include sales figures for the regular-length model (Tahoe/Yukon competitors) and those of their extended-length models (Suburban/Yukon XL competitors). Meanwhile, Tahoe and Suburban sales are reported separately.

Sales Numbers - GMC Full-Size SUVs - Q3 2023 - USA

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	Q3 23 SHARE	Q3 22 SHARE	YTD 23 / YTD 22	YTD 23	YTD 22
GMC YUKON	-6.58%	11,763	12,591	56%	59%	-0.63%	34,705	34,924
GMC YUKON XL	+9.41%	9,395	8,587	44%	41%	+15.54%	28,445	24,620
TOTAL	-0.09%	21,158	21,178			+6.06%	63,150	59,544

Combined, the Tahoe and Suburban commanded the mainstream full-size SUV segment in terms of sales volume, followed by the Yukon and Yukon XL, with the Expedition and Expedition Max placing third. Combined, the four GM full-size SUV nameplates accounted for 60,819 deliveries for a dominant 66 percent segment share that represents two-thirds of all sales in this space.

Sales Numbers - GM Mainstream Full-Size SUVs - Q3 2023 - USA

MODEL	Q3 23 / Q3 22	Q3 23	Q3 22	Q3 23 SHARE	Q3 22 SHARE	YTD 23 / YTD 22	YTD 23	YTD 22
CHEVROLET TAHOE	-6.78%	27,578	29,585	45%	46%	+12.68%	84,093	74,633
CHEVROLET SUBURBAN	-11.06%	12,083	13,585	20%	21%	+22.26%	42,676	34,906
GMC YUKON	-6.58%	11,763	12,591	19%	20%	-0.63%	34,705	34,924
GMC YUKON XL	+9.41%	9,395	8,587	15%	13%	+15.54%	28,445	24,620
TOTAL	-5.48%	60,819	64,348			+12.32%	189,919	169,083

The full-size mainstream SUV segment slipped seven percent to 92,828 units during Q3 2023, meaning combined Tahoe and Suburban sales nearly matched the segment average.

The GM Authority Take

The Chevy Tahoe and Suburban duo continue to be kings of the mainstream full-size SUV segment. Combined with their corporate cousins, the GMC Yukon and Yukon XL, GM commands two-thirds of the space in spite of competitors’ new and updated models, though a refresh of The General’s offerings will arrive for the 2025 model year. In fact, even the GMC Yukon duo alone outsold both of the Expedition models, as well as the rest of the field.

Looking ahead, the UAW has now expanded its strike to the Arlington plant in Texas where the Tahoe, Suburban and Yukons are assembled. That will undoubtedly result in a reduction in supply, negatively impacting sales and GM’s bottom line in the short term. Once the strike is over, we expect sales of the duo to remain strong as they have remained, with supply being the biggest limiting factor for sales not expanding even further. In fact, the upcoming 2025 Tahoe and 2025 Suburban, which we expect to deliver vital mid-cycle refreshes, should result in even higher levels of interest in and sales of both nameplates.

About Chevrolet Tahoe And Suburban

The 2023 Chevy Tahoe introduces only a handful of updates over the preceding 2022 model, dropping in as the third model year for the latest fifth-generation full-size SUV nameplate. Changes include the addition of Enhanced Automatic Parking Assist. The Tahoe also gets a new Advanced Technology Package that includes the GM Super Cruise hands-free, semi-autonomous driver assistance feature along with expanded driving coverage.

The 2023 model year also offers a new 2023 Chevy Tahoe RST Performance Edition, plus the return of the Brembo Performance Brake Kit.

The 2024 Chevy Tahoe and 2024 Chevy Suburban arrive with one small change compared to the preceding 2023 model year.

Prototype of the next-generation Chevy Tahoe in range-topping High Country trim

While the 2024 Tahoe and Suburban were originally expected to introduce a mid-cycle enhancement for both SUVs, GM Authority was first to report that the refresh will take place for the 2025 model year instead. Here’s what we know and expect regarding the 2025 Tahoe and about the 2025 Suburban.