Auto paint and coating manufacturer BASF, which supplies automotive coatings to GM for use by all of its brands, has released its 2023-2024 passenger vehicle color trends collection, dubbed the On Volude collection.
BASF says “non-human intelligence was a strong driver for the creation” of the On Volude color trends. Head of automotive color design Mark Gutjahr said BASF added “non-automotive colors” to broaden the “conversation even further into new and exciting color spaces.”
While the color trends collection continues to include “happy and spicy” colors from the Asia-Pacific region like last year, the Americas also influenced this year’s choices. Per BASF, the influence of the Americas on the hues “seeks optimism and divergence that celebrates possibilities in all modes of art and design.”
According to the head of Automotive Color Design for the Americas, Liz Hoffman, “red leaning pastels and mid-tones are replaced by restorative yellow and green effects suggesting renewal” among the color trends. The company aimed for colors that highlight sustainability, positivity, and at times a playful mood.
Images from BASF highlighted three of this year’s colors and the trends towards medium pastels and coatings that provide color shifts. These include the bluish-green Zenomenon from the Americas, which “mimics a transparent blue mid-coat” with microscopic structures in a clear layer.
Asia Pacific contributes the light green hue Electronic Citrus, expressing positive attitude and growth. Predictor is a bright, reddish beige from Europe, the Middle East and Africa, representing human and non-human dialog.
BASF created its color trends collection to help those in the automotive industry understand what hues are expected to be widely available and popular over the next three to five years. The company’s color researchers constantly study trends and attempt to forecast the latest aesthetic developments for future design and marketing.
While color trends are a major part of the process, BASF also watches and reports on developments in automotive surfaces and textures, which includes the science of “haptics” or touch. The goal is to produce automotive coatings that are “visually and haptically exciting” for mass-production vehicles.
The company has harnessed digital technology to speed up its development of colors and coatings from observed color trends, using its AUROOM digital color platform.
Some trends carried over from the BASF 2022-2023 color trends collection, too. The BASF Coatings division earned about 4.2 billion Euros in worldwide sales during 2022, or about $4.4 billion at today’s exchange rates.