The Cadillac Lyriq introduces the luxury marque’s very first all-electric production vehicle, offering a combination of style, comfort, and GM’s latest battery-driven tech, all wrapped up in a single package. The Cadillac Lyriq has already out in the U.S., first made available for the 2023 model year, but now, the luxury crossover is set to launch in Switzerland as well. The launch is part of GM’s broader move to return to the European market.
The Cadillac Lyriq will launch in Switzerland next year, and will include a pair of GM Ultium drive motors and an estimated range per charge of 530 km (329 miles). The onboard GM Ultium battery pack will be rated at 102 kWh, while the sprint to 60 mph will take 5.3 seconds. Both Luxury and Sport trim levels will be available. Six exterior colors will be offered, as will several interior colors, while a wealth of safety items will be equipped as well. Pricing will start at CHF 82,000, or $89,695. Deliveries are estimated to start between April and May of 2024.
GM previously exited the European market in 2017 after selling the Opel and Vauxhall brands to Groupe PSA for $2.2 billion, and although GM still has a very small presence in the region via the Cadillac brand and Chevy Corvette, GM has not sought to sell mass-market vehicles in Europe since offloading Opel and Vauxhall six years ago.
Fast forward to 2022, and GM CEO Mary Barra made comments that The General’s transition to EVs presented an opportunity to grow the business by reentering the European market.
“About five years ago, we sold our Opel business to what is now Stellantis and we have no seller’s remorse from an internal combustion business,” Barra said at the Milken Global Conference in LA last year. “But we are looking at the growth opportunity that we have now, because we can reenter Europe as an all-EV player. I’m looking forward to that.”