Toyota has unveiled the Century SUV in Japan, pulling the sheets on a fresh design and a new powertrain. The new Toyota Century SUV is designed to whisk passengers to and fro with a chauffeur at the wheel. When it hits the market, the Century will rival the Cadillac Escalade.
The design of the new Toyota Century SUV presents a variety of horizontal and vertical styling elements. The front end incorporates an engraved phoenix emblem, as well as four horizontally oriented headlamps, a theme that’s repeated with the taillights.
Inside, the cabin in the new Toyota Century SUV was designed around the comfort of the passenger, but also gives consideration to the driver. The rear seats will fully recline, while the audio system includes “the finely honed auditory sensibilities and exemplary techniques of a musical instrument manufacturing master.” The rear doors open up at a 75-degree angle, while automatically retracting power steps aid ingress and egress. The driver’s seat provides several functions and features to support a professional driver.
As for what’s under the hood, the new Toyota Century SUV is motivated by a plug-in hybrid 3.5L V6 powertrain, which can run on purely electric power on short drives, and internal combustion for longer trips. The hybrid V6 connects to an electric continuously variable transmission. There’s also four-wheel steering.
Order books are open now, with plans to launch the new Toyota Century SUV before the end of the 2023 calendar year. Pricing starts at 25,000,000 yen, or about $169,000 USD at current exchange rates. The Century won’t be offered in North America.
We should also reiterate that, in our opinion at least, the Cadillac Escalade and Escalade IQ should offer a four-seat layout with a truly first-class second row to cater to those customers who prefer to be chauffeured. The Buick GL8 sold in China provides a great example of what we’re talking about when it comes to seating, and although the Executive Seating Package offered by the 2025 Cadillac Escalade IQ does come close, the all-new Buick GL8 Century may still have it beat.