General Motors is celebrating OnStar‘s first 10 years of operations in Mexico, where the company’s telematics platform enjoys a strong customer base while introducing new services for that country.
OnStar has just completed 10 years of operations in Mexico, consolidating itself as the leading brand in connectivity and customer assistance technology in the Mexican automotive market, with more than 250,000 active users in the country and availability in some 25 product lines from Chevrolet, GMC, Buick and Cadillac. The automaker announced that the celebration includes the launch of three new features that will continue to increase OnStar’s local leadership.
“We are very happy to celebrate the first decade of OnStar in Mexico, a sign of GM’s commitment to innovation,” said President and CEO of GM Mexico, Francisco Garza. “During this time, we have had the opportunity to help many people in emergency situations, we have made people’s lives easier and more fun during their trips, we have helped companies manage their fleets and we have also had the opportunity to collaborate with various NGOs such as the Red Cross,” he added.
OnStar’s three new features in Mexico are the new Emergency Medical Assistance service to provide quick help when an accident occurs with injuries, an improvement to the OnStar Guardian service to request emergnecy help from a smartphone, and the new OnStar Business Solutions, focused on small business owners and fleet managers that provides vehicle geolocation and diagnosis.
During its first decade of operations in Mexico, OnStar has assisted in more than 41,000 emergency cases and dispatched around 4,800 ambulances to care for users. It has also become an ally of the authorities for the recovery of stolen vehicles and holds the record for recovery in just six minutes from the moment of the incident. In addition, data consumption from OnStar-connected vehicles is increasing significantly.
“We grew the volume of connected customers by 20 percent from January to August 2023 compared to the same period in 2022, to reach 250,000 connected vehicles,” said Director of Global Customer Connectivity and OnStar Experience for Mexico, Gonzalo Escobar. “Something that we are pleasantly surprised about is the use of internet data with a growth of more than 70 percent compared to last year,” he finished.