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New Petition Challenges GM To Promise Chevy Equinox EV $30,000 Base Price

General Motors wants to “put everyone in an EV,” with plans to launch 30 new all-electric models globally by 2025. As such, the automaker will need to offer a wide range of vehicles at several different price points in order to accommodate every possible segment and consumer. Now, however, one group is calling on GM to promise to offer an affordable all-electric model, recently launching a new online petition to keep pricing for the Chevy Equinox EV around $30,000.

The front end of the 2024 Chevy Equinox EV.

The new online petition was launched by the Electric Vehicle Association, a volunteer organization advocating for the rapid adoption of electric vehicles across North America. According to the petition, the Electric Vehicle Association believes that GM has failed to deliver on its early EV promises, despite claims from the automaker that it is a leader in the electric vehicle segment.

“[GM] continuously pushes back production deadlines and favors high-priced luxury EVs over ones most families can afford,” the petition reads. “Right now, GM sells just one all-electric vehicle at a price point below $56,000 – the Chevy Bolt. However, the company has temporarily discontinued the Bolt with no timeline for when the newly announced Ultium-powered version will be available.”

The petition goes on to state that the Chevy Blazer EV is now more expensive than was originally promised after deletion of the entry-level 1LT trim level. As such, the Electric Vehicle Association says that GM must promise to keep the Chevy Equinox EV affordable by following through on its original starting price of roughly $30,000.

“Right now, about four-in-ten Americans say they are ready to go electric – but more than half of potential EV customers say they would not spend over $50,000 on an all-electric car,” the petition reads. “GM knows how important affordability is to the consumer – sales of the Bolt are setting records this year. The Equinox EV is the answer for the millions of American drivers who want to go electric but need something their families can afford.”

For now, the most-affordable Chevy Equinox EV trim level is the entry-level 1LT, which features a front-wheel-drive powertrain and standard-range battery, good for 210 horsepower, 242 pound-feet of torque, and an estimated range of 250 miles. A higher-capacity battery is optional, upping range to 300 miles, while all-wheel-drive is optional as well.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. A lot of companies have been advertising the lowest price before quietly changing it by a drastic amount. I find it hard to believe GM will be able to offer an Equinox EV for $30,000, so I completely support this petition.

    Reply
    1. I’m staying with ICE.

      Reply
  2. This feels like a perfect opportunity to be a loss leader product. Reduce the price to less than profitable to get customer acquisitions and more people in the seats of what should be a high volume EV model.

    Isn’t GM having record profits right now? And they are making this loss back in selling $100k vehicles to the wealthy snobs of the EV world. Plus still selling high volume on ICE trucks and large SUVs.

    Reply
    1. Wealthy snobs? Really?
      So, you feel like you didn’t get your fair shake?

      Reply
  3. Question is, how much are they making on the 60 grand EV? My guess is not much. Contrast that with the 60 grand pickup where they make a ton. Basic reality is an EV costs more, period full stop. Batteries are expensive. You cannot wish that away. I’ve thought about a lyriq for 60ish, problem is at 60 it is a total stripper. The Lux 3 is where I’d want to be and it is 75. An XT5 similarly equipped is 55. Which do you think has more profit? Hint, ICE. How long before I spend 20 grand on gas?

    Reply
    1. Just like everything else components will drop in price once in full volumes acrossed the globe. Look at that cell phone in your hand unless your buying the latest and greatest iPhone.

      Reply
      1. not a great example. price of Iphones continue to go up

        Reply
    2. In the Western NY area (Buffalo), the Blazer EVs for sale are $1,600 MORE than the larger battery range Cadillac LYRIQ 2024 TECH trim (102 kwh vs 89 kwh).

      Since the Caddy is nicer, I can think of NO REASON why ANYONE would consider the Blazer over the nicer, and more capable Caddy.

      Reply
      1. The Caddy is really nice but the charging curve is messed up. Have not seen the Blazer EV. You said its already out there?

        Reply
        1. Bob:

          Since the power train as far as the battery is concerned is so similar to the Lyriq, I’d expect it to charge at just a slightly slower rate with 89 kwh battery versus 102 for the Lyriq.

          Just got my car back from dealership. I’m the 3rd Lyriq to have a dead 12 volt battery. They charged GM over $1,000 to fix it.

          Updated software. One change I notice is they have re-implemented 12 amp or 8 amp choice when plugging into a ‘110’ volt receptacle. Before, the only current level was 12.

          Eventually, obviously the Blazer EV will be cheaper than the Caddy. AWD option is only type of Blazer (RS Trim). Currently available here, but website also lists 2LT AWD version also available. Caddy tech price is for RWD. $3,500 for AWD option on Lyriq.

          Reply
          1. 12? Can you use a level 2 at home for 30amps?

            Reply
            1. Bob:
              110 is level 1. Standard currents are 6, 8,10,12, 15, and 16.

              GM since 2011 volt has standardized on 8 and 12.
              Lyriq originally was only 12, but obviously someone pushed them to make it like all other gm plug-ins.

              Level two standardized currents are 12, 15 (old volt and elr), 16 (new volt and caddy ct6 plug-in) , 20,24,28,30,32(2019 volt premier,2017-2019 bolt), 40, 48 (all current GM products), 64,70, 75, 80 (standard on all 2023 Lyriq’s and 2025 Escalade IQ, optional for 2024 Lyriq’s ($1480?) And Hummer EV.)

              Obviously if you have a 30 amp wallbox, the car will honor the 30 amp limitation and not try to draw more than that

              Reply
          2. 80 amp 19.2 kw Lyriq option requires minimum of luxury 2 or 3 trims on 2024s

            Reply
  4. Dream on, dream on….

    Reply
  5. hah this is priceless. say they do it. but you can’t get one. cheapest trim you will be able to order/find will be 80k or something. dont believe me? try to get escalade, tahoe at bottom base msrp. good luck!

    Reply
  6. I’m sure gm really gives a crap about this petition.

    Reply
  7. This petition is absurd. “Please sell us a nice new electric SUV at a huge loss, pretty please won’t you be our socialist electric vehicle sugar daddy GM?”

    GM is in business to make money, not cater to some crazy EV enthusiasts who think they are a non-profit. I think GM learned it’s lesson on loss leaders over the last 40 years and is done with that stupid business practice.

    Reply
  8. You can get a nice ICE vehicle for $30k.

    Reply
  9. With the amount of my tax dollars spent to shove me into something I don’t want, they should give them away.

    Reply
    1. They will have to as they have over a 90 day supply of EV’s sitting around. Nobody is buying them unless they get a GREAT deal. What will be the resale value. Nobody talks about that.

      Reply
    2. Please take away all the oil industry give backs/write offs/etc. for every well drilled and then lets see how much your per gallon gas is! Yet they make billions of billions of dollars profit too. Not to mention our military in the middle east to what just get a tan or to create stability in the oil market cause if those ships dont flow even if it does not come to our shores your gas would be higher. And dont give me that line we are oil indpendent cause even under the 13m we produced at peek we used 20m a day! Yet some believe we are enery independt. Got it. Some I am ok with a transition plan but no not forcing people cause I believe in the long run the world will move on and the good ole USA cant be on these fuels forever and maybe by age some just wont care cause they will be dead by then.

      Reply
      1. it was 20m in equivalent barrells of oil, not barrels of oil, and yes we were producing over that. Natural gas, propane etc…
        Be more specific about the give back write offs for every well drilled.
        Our military could come home if we promoted production of fossil fuels instead, we are actively trying to reduce it.

        Reply
  10. Chevy will have the Equinox EV 1LT available for $30,000, however, you’ll have a really hard time trying to find one to buy, because they will produce them in very low volume, because they will loose money on each one. The true available price of the Equinox EV 2LT with the 300 mile range FWD will be around $45,000 which you will probably be able to buy late next year when production ramps up and they actually start appearing at the dealerships.

    Reply
  11. Wow, talk about the “pot calling the kettle black”….
    “Crybaby group?” Really?….

    Reply
    1. Sorry, you don’t like facts or understand them.

      Reply
  12. Yes, $30K but how much content is being cut out to get to that price point? Add in all the options and the price jumps to $60K. Nobody buys a base model.

    Reply
  13. Simply when volume picks up around the world, prices will fall just like any other shiny new object. Patience yadason! Think DVD at first 1k in a store or more then 49.99 in your local cvs. Now pricing wont be that dramatic but serves the point. Apply the same to cells, tvs, LED light bulbs, and many other new things.

    Reply
  14. For every EV GM sells they are loosing money and selling one less ICE vehicle. Since Tesla does not have this issue whats GM’s future look like in less than 5 years? Will people get tired of $5 gas and being held hostage every time people in the mideast feel like raising the price? Will our own refineries no one wants near them finally break down and cause massive shortages like the gas line sin the 70’s? Yes everyone says I LOVE GAS until the you think about who you are paying for that gas. As far as GM is concerned, Top 4 most American made car is a Tesla. GM isn’t in the top 10. Neither is Ford.

    Reply
  15. 30k ev just isn’t realistic . Although nobody should be paying 60k for 300m range either . Mr.trail blazer .. 35k for the bolt with 275 range is fairish .

    Reply
    1. Current battery prices have dropped 10%. It looks like GM and others can’t seem to take advantage of this nor can they build to scale to make a profit. GM is going to go bankrupt. Korea or Tesla will grow so large in the next few years they slowly loose market and go broke. Today they make money, but loses in a few years will drive them into bankruptcy. The clock is ticking on GM if they can’t scale to something other than gas.

      Reply
      1. That’s why they should of invested in hybrid to scale . May be too late.

        Reply
        1. Hybrid helps how? You have two systems, batteries and gas. Plus the price, because its not at scale, is driven way up. Battery improvements in energy density, improved charging availability, reduced battery cost, reduced long term maintenance, have reached the tipping point where ICE is going to start to become unwanted. Less than 5 years GM is headed for the swirling drain unless they can up their game. So far they have proven they can not. LG designed the battery system for the Bolt and they lost money on each sale. They can’t seem to make they Ultium packs at price point they wished or at scale. Either way its causing a drag on their EV sales. I think the Cadillac Lyriq is nice but lacks the charging speed required for the size battery they put in it. Again GM under performing.

          Reply
          1. Hybird uses electric battery that has 30-50m of range that automatically reduces emissions , the maverick hybrid for instance can get 38mpg . That’s huge in consumption rates and how much gas is used . Now imagine being that across the board for GM . Since they are so worried about the environment and the customer less consuming less fuel at the same time

            Reply
            1. Honestly rather see a Maverick EV. Make the nose a little more aero and add a Tesla pack. What a great trucklet that would be. Perfect for the home diy and help move the kids to college thing that would be. With M3P packs they could get the cost down as well.

              Reply
  16. More BS from GM (Beyond Stupidity). They went through the same thing with several of their brands…. They come out with the Chevy Volt, a nice car, then in 2016-2019 come out with the NICER Volt generation 2. Then they discontinue it leaving just a BOLT with a problematic battery issue…

    Caddy builds the very nice ELR coupe from 2014-2016 – but only actually produces it for 11 months… Idiot Johan De Nysschen said “EVs are dumb – people should drive VW clean Diesels !” So he kills the in production Caddy product.

    After loosing well over $1 Billion on that Genius Idea, VW might disagree.

    IN general, GM discontinues perfectly fine vehicles far before people in general tire of them. The volt ended up being profitable since the whole point of the 2016-2019 volt was a greatly reduced cost of production… The fact that it got better mileage on cheaper gas (only 87 octane now required) ,, and went MUCH FURTHER on electricity only was a plus plus plus for consumers…..

    For the time being, GM can’t keep radios working, partially due to the fact they can’t keep 12 volt batteries from going dead among several gm models both ICE and EV. Ford perfected autonomous, almost maintenance free charging systems starting in the late 1920’s with the MODEL A.

    Embarrassing that GM cannot fix a problem solved 95 years ago.

    Reply
    1. 95 years ago. you will need to cite the source for that. me thinks it is vaporware

      Reply
      1. Cars have had voltage regulators for that long.
        Earlier model T didn’t have it, but then the earliest model t didn’t have a battery.

        DC battery charging was perfected for stationary DC power plants DECADES before that. You ever hear of a Telephone?

        Central DC networks in big cities (from around 1910 in general) also had huge ‘float charged’ DC battery systems 125/250 volt.
        Batteries at a typical station could supply 20,000 amperes for 4 hours..

        People who know nothing about electricity distribution think large battery storage is a new invention when actually it is much more than a century old.

        Reply
        1. Earliest battery system for cars I could find for Ice cars was 1918, but I bet since electric cars were around in 1904 , that ice cars had em also.

          Caddy invented self starter in 1912 with a battery

          Reply
  17. Petition sounds very much like something from a group who does not respect market fundamentals.

    Reply
  18. Yeah the 1LT Equinox will be rarer than a Unicorn

    Reply
  19. The amount of empty bed trucks is just crazy.

    Reply
  20. Who started calling this EV BS a pivot, like it’s something as simple as changing your socks. The EV zealots, that’s who.

    Reply
  21. Those that pushed for the petition will be the first ones to cry that the base model doesn’t have this and that. And not fancy enough. Can’t have it both ways. If they sell it for 30K. Great, but don’t expect luxury like an Escalade.

    Reply
  22. That price won’t happen thanks to UAW and their strike demands so GM will have to raise the price and it will probably start around $36,000 and a low supply of them. Also it will be more expensive to build

    Reply

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