The Cadillac Goddess is making a “triumphant return” as a design motif and badge on the new Cadillac Celestiq EV, as GM Authority previously reported, marking the first time in nearly six and a half decades since a Cadillac has featured the figure.
Now, GM has revealed the details behind the rebirth of the Cadillac Goddess as a blend of historic, classic design and a symbol of future achievements, showcasing the new emblem in the video below.
Sculptor Richard Wiquist is the artist responsible for developing a fresh iteration of the Cadillac Goddess, Cadillac says. The Cadillac Goddess went through several different forms during her earlier appearance on the luxury brand’s vehicles.
Her final previous incarnations in the 1950s abstracted the figure almost completely, replacing a human body with a narrow set of industrial wings resembling a glider or specialized aircraft, and reducing her face to a sketchy, only quasi-human figurehead.
Wiquist’s Cadillac Goddess is based on earlier versions of the hood ornament, in particular the type that featured on the classic 1933 Cadillac V-16. The sculptor singled out that variant as the progenitor of his own upward-soaring sculpture, remarking on how “the 1933 figure had a great sense of motion conveyed through drapery that appeared to flow from the figure.”
The new Cadillac Goddess features the same female human physique, flowing garments, and ascending pose. Her serenely smiling, confident face is meant to evoke the long tradition of classic European sculpture that ultimately extends back to ancient Rome and the Hellenistic period of Greek aesthetics.
Wiquist created a much larger version of the Cadillac Goddess in clay to get every detail correct as GM and he wanted. The process took several months. GM notes that “there wasn’t a mandate on how the new Goddess would be incorporated” in the Cadillac Celestiq. Other artists took Wiquist’s design and created various emblems included on the EV.
The Cadillac Goddess doesn’t isn’t a hood ornament on the 2024 Cadillac Celestiq, but appears in several places throughout the vehicle’s design. These include a 3D molded glass Goddess in the front fender trim, a central backlit Goddess embedded in glass in the middle of the multi-function controller’s knurled aluminum knob, and an illuminated bas relief Goddess above the charging port.
Describing the symbolic intent behind the figure, Wiquist observes that “heritage is an inextricable element of everything Cadillac does, while our future is about perfecting the art of individuality,” adding “that’s exactly what the Goddess represents with CELESTIQ.”
Pricing for the 2024 Cadillac Celestiq is expected to start at an approximate MSRP of $340,000, though each of the flagship luxury sedans will be highly customized, leading to a higher final price.
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