GMC ranked above average in J.D. Power’s latest 2023 U.S. Tech Experience Index study, both in terms of ranking in the mass-market segment, and overall ranking as well. The study looks at the user experience with advanced vehicle technology as it first comes to market, and the study is offered as an early measure of potential issues encountered by vehicle owners. Brand ranking are based on customer survey responses.
The new 2023 U.S. Tech Experience Index Study is comprised of survey responses from 82,472 new-vehicle owners, who were surveyed after 90 days of ownership. The study combines the level of adoption of new technologies for each brand with excellence in execution. Owners were surveyed after 90 days of ownership, and the study is focused on vehicles from the 2023 model year.
Using these customer survey responses, J.D. Power calculated an overall brand score based on a 1,000-point scale, with a higher overall score indicating a better customer experience. According to the rankings, GMC scored 505 points, just barely exceeding the overall study average of 503 points. In total, the study ranked customer responses for 32 automotive brands. GMC ranked ninth overall. The leader in the study was Genesis, which scored 656 points total, followed by Hyundai with 547 points and Cadillac with 533 points.
The study also broke out mass-market brands into their own specific rankings. GMC was ranked third among mass-market brands, slotting in under Kia, which scored 528 points, and Ram, which scored 483 points. The average score among mass-market brands was 478 points.
J.D. Power also analyzed 40 automotive technologies as potential recipients of Advanced Technology Awards. These technologies were broken down into four categories, including convenience; emerging automation; energy and sustainability; and infotainment and connectivity. GMC did not receive an Advanced Technology Award for 2023.