GM Expects 2024 Chevy Traverse Will Attract More Male Customers
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GM expects a major shift in the buyer demographics for the Chevy Traverse nameplate with the arrival of the upcoming 2024 Chevy Traverse.
GM Authority Executive Editor Alex Luft learned the details of the anticipated change in the sex of 2024 Chevy Traverse purchasers during an interview with Chevy Traverse Assistant Advertising and Marketing Manager Kelsi Haas.
The Z71 trim in testing.
During the interview, Haas said the current-generation Chevy Traverse has a sales mix of 70 percent female and 30 percent male buyers. However, GM believes the release of the new Z71 trim level will get more men behind the wheel of the 2024 Chevy Traverse, leading to a more equal balance between the sexes in Traverse ownership.
The 2024 Chevy Traverse will kick off the third generation of the mid-size GM crossover. Production is expected to start in December 2023, while in the meantime, GM Authority spy photographers captured camouflage-free images of what appears to be the Z71 trim level expected to sharply increase male purchases of the model.
The photos, taken earlier this month, show a tougher-looking crossover with a beefier grille, two-tier lighting, red tow hooks, and a visible skid plate for off-road protection. The images of the likely Z71 appear throughout this article.
Beyond the exterior makeover, all trim levels of the 2024 Chevy Traverse will feature a new cockpit including a. 17.7-inch diagonal color infotainment touchscreen. Other elements will include greater interior space, more comfortable ergonomics, a redesigned steering wheel, better interior materials, and new colorways.
For motivation, as GM Authority was the first to report, the 2024 Chevy Traverse will be powered by a single engine choice, the turbocharged 2.5L I4 LK0 gasoline engine developing recently revised output figures of 328 horsepower and 326 pound-feet of torque.
The LK0 engine replaces the previous naturally aspirated 3.6L V6 LFY gasoline engine. The GM eight-speed automatic transmission provides cog swaps, while the crossover features standard FWD with AWD optionally available.
Under the body panels, the 2024 Traverse will be supported by a revised version of the long-wheelbase variant of the GM C1 platform. The platform includes several upgrades, notably including the Global B digital architecture. Production will take place at the GM Lansing Delta Township plant in Michigan.
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The executive who approved that ridiculous reverse shark fin c pillar is probably the same one who approved downsizing the GMC Acadia in2017
I get it, why replace the V6 with a 4 banger turbo? Well, have you driven both up a grade yet? Or is this just based on personal opinions, which is welcomed. We’re in America and we’re all Americans. Please take the time to drive/try both engines up a grade, then you’ll understand. The numbers show it, specially the torque band of the turbo 4. It doesn’t make sense, but it works great!! Try it out!
Still a girly vehicle like the rav4 and crv
male here and no traverse is attractive to me. If for some reason i decided i no longer needed a truck or a large suv that can haul a trailer. but i needed a mom suv, then id pick acura rdx
Have they hired Bud Light’s marketing team? Seems they are trying to absurdly make a “tougher” looking SUV while abandoning their suburban mom family hauler base. The interior options on the Chevrolet.com site are not competitive in any way. Don’t get me started on the fact that they abandoned the Premier model.
If your looking for men to buy your vehicles. Make a real bronco competitior. Enough with the crossover mom cars….also stop using retro names to try to attract people to them. Get creative Or actually do a real tribute to the retro nameplate
They made the Chevy Beast concept… id be happy with a production version of that
The outgoing Traverse is better.
This thing looks bloated.
And the stupid “floating roof” nonsense HAS to end!!
I can’t believe the amount of racist, misogynistic, comments in here. It’s a freaking CUV, people, not a testosterone supplement. If you need a car to make you feel “more manly” then you’ve got bigger….or should I say, SMALLER, issues to deal with. I’d say get a grip but some of you don’t sound like you have enough to do so.
2022 Traverse with 12,000 miles not impress with 3.6 after it failed. But have to say I have a Chevy with turbo so far not an issues but time will tell
Does this mean the 2024 XT6 has the Global B architecture, too?
NOBODY WILL BE GETTING ONE WITH THIS STRIKE GOING ON. CMON MARY GIVE THE WORKERS A RAISE FOR A CHANGE!!!!
GM is now trying to focus on male buyers? Not everything is going to be electric CUVs for old ladies???
Bruce you are correct, I’m sure back orders are Backing up!!!!
Buy it for the OL and sit in the backseat with sunglasses on and a hat on your head.
They should left the 3.6 V6 27 city and 34-37 hwy,fwd version awesome suv
You are about 5-10 above the EPA rating….but if you can coax those kinda of fuel economy numbers out of the V6 it would be interesting to see what you could do with the 2.5 turbo 4 in the 2024 !