General Motors’ crosstown rival Ford has filed to trademark the F-200 nameplate, which could serve as a potential new rival to the Chevy Silverado and GMC Sierra.
The Blue Oval’s August 28th, 2023 filing is assigned serial number 98153578, and specifies that the mark will be used with automobiles, possibly as a new pickup truck.
As covered by GM Authority sister publication Ford Authority, the F-200 name isn’t exactly new, as a pickup bearing that moniker was once sold in regions like South America and Mexico, but not the United States. As of the time of this writing, it’s unclear as to exactly what Ford’s intention with the trademark is, but it’s likely to involve a new ICE-powered or electric vehicle.
The most obvious use of this new moniker would be for a heavier-duty variant of the current Ford F-150 pickup, one where this F-200 features a heavier payload and higher max tow rating than the F-150. After all, the F-150 was originally created as a heavier-duty version of the F-100.
Conversely, there’s always the possibility that the Ford F-200 could end up as a chassis cab version of the F-150, much like the F-600 is a chassis cab variant of the Ford Super Duty. Of course, this is all just speculation, but the fact that Ford applied for the U.S. trademark in the first place means we could see exactly what this new model will be in the near future.
As for the Chevy Silverado and GMC Sierra, General Motors doesn’t currently offer a heavier-duty variant of the light-duty pickups. In fact, the last time a Silverado 1500 HD existed was back for the 2007 model year.
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Comments
Hmm, is Ford finding that their Heavy Duty variants have gone too far in capability and they need a lesser version?
Or is this how Ford will classify their next electric F-series?
Your first answer is likely the right one. All 2500 trucks have gotten too large and heavy and at the same time too EXPENSIVE!!!
North American buys are hungry for value so a lesser 3/4 ton pickup with a lower price might find a lot of potential buyers!!
If you build an F150 Super Crew XL 4×4 with a 6 1/2 ft bed (no other options), the MSRP is $48,440. If you build a F250 Super Crew XL 4×4 with a 6 3/4 ft bed (no other options), the MSRP is $50,560. This gives a difference of $2120, so in order to split that difference, I guess an F200 would have to be $1060 more than an F150? While I agree trucks have become very expensive (and really have been for quite some time), there is little difference in price between a 1/2 ton and a 3/4 ton. I think a lot of people assume there is a big difference, but there really isn’t. GM is pretty much the same and I would suspect Ram is as well.
From the info I’ve heard it could easily be a heavier duty EV truck.
The price gap is too small to be the driver. Especially once you equip an F150 w/ a V8 and payload package, it’ll cost MORE than an F250. Perhaps this is maneuvering to get the most capable F150s over the 8500lb line, out of the regular fuel economy regulation.
Mainly because if you look at the curb weight of a lightning or hybrid, they’re only a few hundred pounds under the GVWR. This new HD EV variant is supposed to fit right in between max capable F150 and F250.
8500 also has tax advantages for private business owners(small business)
I imagine that this will be similar to the 2000-2003 F-150 “7700” package.
That could also be a possibility seeing how Tom Callahan Jr. stated they’re changing up their strategy for F series and going to provide more Hybrids instead of pushing EV so much.
“The last time a Silverado 1500 HD existed was back for the 2007 model year.”
And good riddance at that. Apparently Ford has forgotten the lessons learned?
The “heavy half” has its place alongside the 1/2-ton fullsize van as piece of # vehicles that should never have existed. Need capability? Then step up and get a 3/4 ton or bigger.
The F-150’s and Heavy Half’s were originally built to get around the EPA’s order for half ton pickups to be required to burn unleaded gas and be fitted with catalytic converters. All trucks rated heavier than standard half tons were exempt for the first few years. Beginning 1975, I believe.
“but it’s likely to involve a new ICE-powered or electric vehicle.”
Hard hitting observation
The thing you are forgetting is that after the 2007 MY, the next generation GM 1500 trucks all pretty much carried over the “HD” portions on the trucks. There wasn’t any lower variant.
Didn’t know that there was a down side to the 1500 HD as “other side” says. Still have my 2004 1500 HD. The only downside I see compared to today’s 1500 is that it feels like your literally driving a heavy duty truck. And that for me is nice. 3:73 rear end. Heavy duty shocks all around. Transmission cooler. Tow package. Replaced the belts at 130000. No other service needed except for 5 30 Castrol today. I have the ls version. Can’t say enough just how great a truck it is. Handles excellent on the open road with 255 70 Cooper’s at 3 . Highly recommend them. It don’t need no 10 gears either that’s what the tow button is for. So yes, I would approve of a Ford 200. Especially with a flatbed that would be awesome.
The problem with the “heavy half” and “light 3/4” is folks tried to use them as full 3/4, which they were not. Maybe yours worked out but shocks and a transmission cooler did not make them a heavy truck. So IMO there’s no place between 1/2 and 3/4; be one or the other and not compromise to be both. And again special mention to the 1/2 ton full-size van, which squatted under its own weight.
Sounds like today’s Max Tow Package, all of the goodies you mentioned.
Crew Cab with an 8 foot box, or don’t build it. Stop building grocery getter trucks.
They build millions of these. They just end up in steel mills and quarys. Your average joe needs a grocery getter that can also haul because it’s cheaper than owning 2 vehicles.
Uhhmmmm, ever heard of a titan XD? Didn’t sell well FYI
Where would this slot as the F150 max tow package is already at 13500, vs 15000 for an F250 with the 6.8, and payload is also over 3000 with the haul package vs 2500 on a standard equipped f250. Both those packages are one of Ford’s strongest selling points, so deleting them wouldn’t be a good idea.
Nissan wasted too many resources on that half-baked Cummins powertrain. Had they focused on a gasoline truck that has 2500lb of payload and just plain tows 12000lb better than any half-ton, but doesn’t ride like a tank, they might have done well.
Great move. The capacities of must 1500s after all the luxury gear, safety gear, huge turns, lift kits and accessories is almost laughable. See some crew max trucks with less than 1500 lbs for passengers and cargo. A tweener at a cheaper price will sell.
Titan did not sell in any configuration. Can’t judge the marketplace by Nissan being a total flop in full sized trucks
Don’t F-250’s have solid front axles? I bet this will be IFS.
If they build something with 3/4 ton capacities but in the footprint of a half ton, they’ll sell like crazy. Not everyone wants a garage busting beast. I have a 2024 Silverado HD and miss my half ton. New truck is unnecessarily huge.