The Blue Oval’s August 28th, 2023 filing is assigned serial number 98153578, and specifies that the mark will be used with automobiles, possibly as a new pickup truck.
As covered by GM Authority sister publication Ford Authority, the F-200 name isn’t exactly new, as a pickup bearing that moniker was once sold in regions like South America and Mexico, but not the United States. As of the time of this writing, it’s unclear as to exactly what Ford’s intention with the trademark is, but it’s likely to involve a new ICE-powered or electric vehicle.
The most obvious use of this new moniker would be for a heavier-duty variant of the current Ford F-150 pickup, one where this F-200 features a heavier payload and higher max tow rating than the F-150. After all, the F-150 was originally created as a heavier-duty version of the F-100.
Conversely, there’s always the possibility that the Ford F-200 could end up as a chassis cab version of the F-150, much like the F-600 is a chassis cab variant of the Ford Super Duty. Of course, this is all just speculation, but the fact that Ford applied for the U.S. trademark in the first place means we could see exactly what this new model will be in the near future.
As for the Chevy Silverado and GMC Sierra, General Motors doesn’t currently offer a heavier-duty variant of the light-duty pickups. In fact, the last time a Silverado 1500 HD existed was back for the 2007 model year.
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