In the most recent edition of the J.D. Power China Initial Quality Study, General Motors’ mass-market brand Chevy was ranked just below the segment average, indicating that the Bow Tie brand’s vehicles had slightly more problems initially than average across the automotive industry in that region.
According to the 2023 J.D. Power China Initial Quality Study, Chevy was ranked 13th overall with a PP100 score of 208 in the mass-market segment. For reference, PP100 refers to problems per 100 vehicles.
This ranking places the Bow Tie brand between Jetour and Roewe, which each earned a score of 206 and 211, respectively. Fellow GM China brand Buick placed very well at third overall with a PP100 score of 195. Notably, the segment average was 206, while Dongfeng Peugeot and Dongfeng Citroen were placed at the bottom of the list with scores of 237 and 255, respectively.
“This year, we are very pleased to see that design-related problems have significantly improved, which illustrates that automakers are carefully listening to the voice of customers and putting effort toward improving their satisfaction,” J.D. Power China Auto Product Practice General Manager Elvis Yang claimed in a prepared statement. “Owners’ complaints about vehicle quality problems are more diverse and complex now, so automakers need better understand the needs of owners and improve the quality in a more comprehensive way.”
There were several key findings in this study, including:
- Infotainment system notably increases: Among the problem categories, infotainment system had the greatest improvement while problems in the driving experience rose for a second consecutive year
- Top 20 problems for ICE vehicles and new energy vehicles notably similar: Nearly 80 percent of the top 20 problems are the same in 2023. The most problematic for both was unpleasant interior smell/odor and road noise
- Vehicle owners of different national brands have different tolerances for quality problems