Cadillac XT6 sales decreased in the United States but increased in Canada during the second quarter of 2023.
Cadillac XT6 Sales - Q2 2023 - United States
In the United States, Cadillac XT6 deliveries totaled 5,305 units in Q2 2023, a decrease of about 5 percent compared to 5,599 units sold in Q2 2022.In the first six months of the year, XT6 sales increased about 7 percent to 10,067 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| XT6 | -5.25% | 5,305 | 5,599 | +7.34% | 10,067 | 9,379 |
Cadillac XT6 Sales - Q2 2023 - Canada
In Canada, Cadillac XT6 deliveries totaled 516 units in Q2 2023, an increase of about 2 percent compared to 507 units sold in Q2 2022.In the first six months of the year, XT6 sales increased about 15 percent to 847 units.
| MODEL | Q2 2023 / Q2 2022 | Q2 2023 | Q2 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| XT6 | +1.78% | 516 | 507 | +15.24% | 847 | 735 |
Competitive Sales Comparison (USA)
Cadillac XT6 sales during the second quarter of 2023 put the luxury marque’s three-row crossover in ninth place out of 15 entries in its segment when ranked by sales volume. The BMW X5 remained at the top, as it has for well over a year now, with a two percent slip in sales to 18,575 units. The Acura MDX followed in second with a 67 percent jump to 16,741 units, while the Mercedes-Benz GLE-Class took third with 16 percent slide to 13,771 units. The Volvo XC90 placed fourth with a five percent dip to 9,808 units, followed by the Buick Enclave (see running Buick Enclave sales), the Cadillac XT6’s corporate cousin, in fifth with a 16 percent bump to 9,126 units. The Infiniti QX60 took sixth place with a 138 percent leap to 7,731 units, while the Lexus GX followed in seventh with a four percent uptick to 6,954 units. The Audi Q7 placed eighth with a 31 percent bump to 6,865 units, followed by the Cadillac XT6 (see running Cadillac XT6 sales) with a five percent slip to 5,305 units.
Sales Numbers - Luxury E-Segment Utilities - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | -2.49% | 18,575 | 19,049 | 17% | 19% | +1.02% | 35,890 | 35,526 |
| ACURA MDX | +66.54% | 16,741 | 10,052 | 15% | 10% | +35.38% | 31,964 | 23,610 |
| MERCEDES-BENZ GLE-CLASS | -16.33% | 13,771 | 16,458 | 12% | 16% | -8.53% | 29,681 | 32,448 |
| VOLVO XC90 | -4.62% | 9,808 | 10,283 | 9% | 10% | +2.70% | 17,698 | 17,232 |
| BUICK ENCLAVE | +15.74% | 9,126 | 7,885 | 8% | 8% | +20.25% | 17,929 | 14,910 |
| INFINITI QX60 | +138.24% | 7,731 | 3,245 | 7% | 3% | +157.22% | 14,870 | 5,781 |
| LEXUS GX | +3.78% | 6,954 | 6,701 | 6% | 7% | -4.53% | 13,324 | 13,956 |
| AUDI Q7 | +31.49% | 6,865 | 5,221 | 6% | 5% | +44.68% | 13,286 | 9,183 |
| CADILLAC XT6 | -5.25% | 5,305 | 5,599 | 5% | 6% | +7.34% | 10,067 | 9,379 |
| GENESIS GV80 | +59.14% | 4,316 | 2,712 | 4% | 3% | * | 8,255 | 0 |
| AUDI Q8 | +25.13% | 3,481 | 2,782 | 3% | 3% | +50.75% | 6,342 | 4,207 |
| LINCOLN AVIATOR | -50.24% | 2,977 | 5,983 | 3% | 6% | -25.00% | 8,213 | 10,950 |
| BMW X6 | -0.72% | 2,612 | 2,631 | 2% | 3% | -9.28% | 4,898 | 5,399 |
| LAND ROVER RANGE ROVER SPORT | -30.77% | 1,674 | 2,418 | 2% | 2% | -30.61% | 4,350 | 6,269 |
| LAND ROVER DISCOVERY | +52.18% | 280 | 184 | 0% | 0% | +20.22% | 666 | 554 |
| TOTAL | +8.91% | 110,216 | 101,203 | +14.80% | 217,433 | 189,404 |
From a segment share standpoint, the XT6 earned a five percent share, down one percentage point year-over-year. The X5 posted a 17 percent segment share, down two percentage points, followed by the MDX with a 15 percent share, up five percentage points. The GLE-Class held a 12 percent share, down four percentage points, while the XC90 posted a nine percent share, down one percentage point. The Enclave maintained an eight percent share, while the QX60 posted a seven percent share, up four percentage points. The GX and Q7 each held a six percent share, down and up one percentage point, respectively.
Combining sales of the Cadillac XT6 and Buick Enclave gave GM a cumulative 14,431 deliveries with a 13 percent segment share, putting The General solidly in third place.
Sales Numbers - GM Luxury E-Segment Utilities - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| BUICK ENCLAVE | +15.74% | 9,126 | 7,885 | 63% | 58% | +20.25% | 17,929 | 14,910 |
| CADILLAC XT6 | -5.25% | 5,305 | 5,599 | 37% | 42% | +7.34% | 10,067 | 9,379 |
| TOTAL | +7.02% | 14,431 | 13,484 | +15.26% | 27,996 | 24,289 |
Combining sales of the BMW X5 and X6 gives the Bavarian automaker a cumulative 21,187 deliveries for a 19 percent segment share, keeping the marque at the top of the charts.
Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| BMW X5 | -2.49% | 18,575 | 19,049 | 88% | 88% | +1.02% | 35,890 | 35,526 |
| BMW X6 | -0.72% | 2,612 | 2,631 | 12% | 12% | -9.28% | 4,898 | 5,399 |
| TOTAL | -2.27% | 21,187 | 21,680 | -0.33% | 40,788 | 40,925 |
Combining sales of the Audi Q7 and Q8 gave the German automaker a cumulative 10,346 deliveries for a nine percent segment share to place fifth overall.
Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| AUDI Q7 | +31.49% | 6,865 | 5,221 | 66% | 65% | +44.68% | 13,286 | 9,183 |
| AUDI Q8 | +25.13% | 3,481 | 2,782 | 34% | 35% | +50.75% | 6,342 | 4,207 |
| TOTAL | +29.28% | 10,346 | 8,003 | +46.59% | 19,628 | 13,390 |
The luxury E-utility segment grew nine percent to 110,216 units in Q2 2023, meaning XT6 sales underperformed the segment average.
The GM Authority Take
While Cadillac XT6 sales during Q2 2023 are not really anything to write home about, the model did solidly outsell its cross-town rival, the Lincoln Aviator. However, while the Aviator will receive a midcycle update for the 2024 model year, we know of no such plans for the XT6.
We posit that two factors – product competitiveness and sub-par availability – are to blame for the XT6 finishing last quarter in the red. The product itself is in need of a thorough update in order to remain competitive in this fierce segment, and the XT6 has essentially remained the same since its launch for the 2020 model year.
On the availability front, Cadillac’s new-vehicle inventory was under 50 days supply in June, potentially adversely affecting XT6 sales. A 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain current sales volume for roughly the next 60 days.
About Cadillac XT6
The 2023 Cadillac XT6 ushers in only a few small updates and changes over the 2022 Cadillac XT6, receiving limited expansion of driving coverage for the GM Super Cruise semi-autonomous driver assistance feature.
The 2024 Cadillac XT6 arrives as the fourth model year of the first generation of Cadillac’s largest crossover. It receives few small changes and updates, the most significant being a trio of accent packages: Red Accent Package, Blue Accent Package, and Bronze Accent Package.
2024 Cadillac Lyriq Sport Special Launch Edition for the Middle East
With no announced plans for an XT6 refresh, Cadillac is focusing heavily on electric vehicles. The luxury marque is already all in with its Cadillac Lyriq all-electric crossover and is testing a three-row electric Cadillac crossover that, as we’ve noted before, will slot above the Lyriq with regard to the Cadillac’s EV crossover lineup, with overall dimensions similar to those of the current ICE-powered XT6. Cadillac will also soon debut the Cadillac Optiq, a two-row electric crossover to slow under the Lyriq. Bookending that lineup is the recently-revelaed 2025 Cadillac Escalade IQ, the first-ever all-electric full-size SUV from the luxury marque.
Prototype of 2024 Cadillac electric three-row crossover similar in size to XT6 that will likely slot above Lyriq
About The Numbers
- All percent change figures compared to Cadillac XT6 sales for Q2 2022, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2023 and 77 selling days for Q2 2022
- GM Q2 2023 sales reports
- GM Q2 2023 sales U.S.A.
- Chevrolet sales Q2 2023 U.S.A.
- Cadillac sales Q2 2023 U.S.A.
- Buick sales Q2 2023 U.S.A.
- GMC sales Q2 2023 U.S.A.
- GM Canada sales Q2 2023
- GM Mexico sales Q2 2023
- GM China sales Q2 2023
- GM Brazil sales Q2 2023
- GM Argentina sales Q2 2023
- GM Chile sales Q2 2023
- GM Colombia sales Q2 2023
- GM South Korea sales Q2 2023
- GM South Korea April 2023 sales
- Chevrolet South Korea April 2023 sales
- Cadillac South Korea April 2023 sales
- GM South Korea May 2023 sales
- Chevrolet South Korea May 2023 sales
- GMC South Korea May 2023 sales
- Cadillac South Korea May 2023 sales
- GM South Korea June 2023 sales
- Chevrolet South Korea June 2023 sales
- Cadillac South Korea June 2023 sales
- GM South Korea April 2023 sales
- GM Q2 2023 sales U.S.A.
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Comment
Stupid stupid stupid! You update the entry level XT4 with a great refresh but you ignore your premium gas powered XT6 crossover. This country is not ready for all EV’s, Cadillac and GM are taking a huge gamble here. They already skipped over hybrids and want to focus in on making Cadillac a pure EV brand then why update the XT4? They contradict themselves here. I love the exterior lines of the XT6 but it really needs a refresh inside and out. The new XT4/Lyrique/Escalade cockpit would like right at home in the XT6 with perhaps a bit more wood than the XT4 with tge addition of Super Cruise. On the exterior, a revised XT4 type nose would help and that new 2.5 liter turbo would be s very welcome addition with a few more ponies to separate it from the new Traverse and Acadia. This GM leadership needs to wake up! Give the XT6 a much needed refresh already!