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Cadillac XT4 Sales Outpace Mercedes-Benz, Audi, BMW During Q2 2023

Cadillac XT4 sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2023.

Cadillac XT4 Sales - Q2 2023 - United States

In the United States, Cadillac XT4 deliveries totaled 5,734 units in Q2 2023, an increase of about 6 percent compared to 5,432 units sold in Q2 2022.

In the first six months of the year, XT4 sales increased about 37 percent to 12,507 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 +5.56% 5,734 5,432 +36.94% 12,507 9,133

Cadillac XT4 Sales - Q2 2023 - Canada

In Canada, Cadillac XT4 deliveries totaled 1,350 units in Q2 2023, an increase of about 12 percent compared to 1,203 units sold in Q2 2022.

In the first six months of the year, XT4 sales increased about 24 percent to 2,402 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 +12.22% 1,350 1,203 +24.46% 2,402 1,930

Cadillac XT4 Sales - Q2 2023 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 53 units in Q2 2023, a decrease of about 27 percent compared to 73 units sold in Q2 2022.

In the first six months of the year, XT4 sales increased about 4 percent to 95 units.
MODEL Q2 2023 / Q2 2022 Q2 2023 Q2 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
XT4 -27.40% 53 73 +4.40% 95 91

Shown here is the refreshed 2024 Cadillac XT4 luxury subcompact crossover, debuting a new exterior design, an updated interior, and new tech features.

Competitive Sales Comparison (USA)

Cadillac XT4 sales during the second quarter of 2023 placed the small luxury crossover in fourth place in its segment of 10 entries when ranked by sales volume. The Lexus NX remained at the top, as it has for well over a year now, as sales jumped 94 percent to 18,482 units. The Buick Envision (see running Buick Envision sales), the XT4’s corporate cousin and E2 platform mate, took second place with a 99 percent jump to 13,486 units. The Acura RDX followed in third with a 39 percent bump to 8,866 units, and the Cadillac XT4 (see running Cadillac XT4 sales) placed fourth with a six percent swell to 5,734 units. The Lincoln Corsair (see running Lincoln Corsair sales) took fifth place with 21 percent slide to 5,608 units.

The Mercedes-Benz GLA-Class placed sixth with a 47 percent sales bump to 5,071 units, while the Audi Q3 followed in seventh, within just one delivery of sixth, posting a 21 percent slip to 5,070 units. The BMW X1 took eighth with a 138 percent leap to 4,032 units. Mercedes-Benz’s second entry, the GLB-Class, posted a 55 percent slide to 3,610 units, while BMW’s second entry, the X2, rounded out the list with a 91 percent drop to just 63 deliveries. It’s worth noting that X2 production has ceased as BMW works on bringing the next-generation model to market.

Sales Numbers - Luxury C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
LEXUS NX +94.42% 18,482 9,506 26% 17% +73.53% 34,038 19,615
BUICK ENVISION +98.82% 13,486 6,783 19% 12% +152.85% 27,563 10,901
ACURA RDX +39.38% 8,866 6,361 13% 11% +10.08% 15,675 14,239
CADILLAC XT4 +5.56% 5,734 5,432 8% 10% +36.94% 12,507 9,133
LINCOLN CORSAIR -20.95% 5,608 7,094 8% 13% -31.39% 9,631 14,038
MERCEDES-BENZ GLA-CLASS +47.33% 5,071 3,442 7% 6% +58.36% 9,321 5,886
AUDI Q3 -20.51% 5,070 6,378 7% 12% -23.15% 8,925 11,614
BMW X1 +138.44% 4,032 1,691 6% 3% +84.98% 7,203 3,894
MERCEDES-BENZ GLB-CLASS -54.74% 3,610 7,976 5% 14% -31.20% 7,912 11,500
BMW X2 -91.37% 63 730 0% 1% -90.99% 141 1,565
TOTAL +26.41% 70,022 55,393 +29.82% 132,916 102,385

From a segment share standpoint, the XT4 earned an eight percent share, down two percentage points. The NX led with a 26 percent segment share, up a segment-best nine percentage points year-over-year. The Envision earned a 19 percent share, up seven percentage points. The RDX posted a 13 percent share, up two percentage points. The Corsair held an eight percent share, down five percentage points. The GLA-Class posted a seven percent share, up one percentage point, while the Q3 similarly held a seven percent share, but down five percentage points. The X1 posted a six percent share, up three percentage points, followed by the GLB-Class with a five percent share, down a segment-worst nine percentage points. Finally, the X2’s share was nil.

Combining Cadillac XT4 sales with those of the Buick Envision gave GM a cumulative 19,220 deliveries for a 27 percent segment share, keeping The General at the top of the luxury C-crossover segment while claiming over a fourth of all deliveries in this space.

Sales Numbers - GM Luxury C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
BUICK ENVISION +98.82% 13,486 6,783 +152.85% 27,563 10,901
CADILLAC XT4 +5.56% 5,734 5,432 +36.94% 12,507 9,133
TOTAL +57.35% 19,220 12,215 +100.01% 40,070 20,034

Combining the two Mercedes-Benz offerings, the GLA-Class and GLB-Class, yielded the German automaker 8,681 sales for a 12 percent segment share.

Sales Numbers - MBZ Luxury C-Segment Crossovers - Q2 2023 - United States

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
MERCEDES-BENZ GLA-CLASS +47.33% 5,071 3,442 +58.36% 9,321 5,886
MERCEDES-BENZ GLB-CLASS -54.74% 3,610 7,976 -31.20% 7,912 11,500
TOTAL -23.97% 8,681 11,418 -0.88% 17,233 17,386

Finally, combining the two BMW offerings, the X1 and X2, netted the Bavarian automaker 4,095 deliveries for a six percent segment share.

Sales Numbers - BMW Luxury C-Segment Crossovers - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
BMW X1 +138.44% 4,032 1,691 +84.98% 7,203 3,894
BMW X2 -91.37% 63 730 -90.99% 141 1,565
TOTAL +69.14% 4,095 2,421 +34.53% 7,344 5,459

The luxury C-crossover segment grew 26 percent to 70,022 units in Q2 2023, meaning XT4 sales significantly underperformed the segment average.

The GM Authority Take

During the second quarter of 2023, Cadillac XT4 sales continued a positive trend that started more than a year ago. We attribute the uptick to improved inventory of the 2023 model as well as healthy interest in the 2024 model, which was fully refreshed. Production of the refreshed model began in late May 2023, and initial units began trickling into dealerships in June.

In prior quarters, XT4 sales were up as a result of improved inventory thanks to resumed production following extended assembly downtime due to supply chain constraints. However, issues remain, as Cadillac‘s new vehicle inventory stood at just under 50 days supply in June. A 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). For reference, a 60-day inventory level means that dealerships have enough inventory on hand to sustain sales volume for roughly the next 60 days.

Looking ahead, we expect the updated XT4 to continue drawing interest, driving sales volume as it becomes more widely available. The biggest limiting factor to further sales gains is production, as the 2023 GM-UAW labor negotiations might result in production stoppages or delays.

About Cadillac XT4

The 2023 Cadillac XT4 arrives as the fifth model year of the first-generation small luxury crossover, introducing minor changes over the 2022 Cadillac XT4. The XT4 continues to offer a single powertrain, namely the turbocharged 2.0L I4 LSY gasoline engine producing 235 horsepower and 258 pound-feet of torque. The boosted four continues to be mated to the GM nine-speed automatic transmission for both standard front-wheel- and optional all-wheel-drive configurations.

Meanwhile, the refreshed 2024 Cadillac XT4 features an updated exterior, a new cockpit, and new tech features. The trim level lineup once again lists out as Luxury, Premium Luxury, and Sport, each featuring its own unique accents and available in front-wheel- and all-wheel-drive configurations.

The changes start with a new front and rear ends, the former of which incorporates an updated grille design and new LED headlights with signature vertical lighting cues. The refreshed model also introduces new alloy wheel designs, including 18-inch and 20-inch options, plus three new exterior colors.

Inside, we find an overhauled cabin headlined by a new 33-inch, 9K-resolution LED color touchscreen lifted straight from the Cadillac Lyriq. The 2024 Cadillac XT4 also offers a 13-speaker audio system from AKG, wireless Apple CarPlay and wireless Android Auto capability, and a 5G Wi-Fi hotspot – making the 2024 XT4 one of the first GM vehicles to gain 5G functionality.

The 2024 Cadillac XT4 is able to acommodate these features via GM’s Global B electronic architecture,  which should theoretically support the expanded version of the GM Super Cruise semi-autonomous highway driver assist system. Interestingly, GM has yet to announce the feature for the refreshed XT4, despite testing prototypes.

Under the hood, the refreshed 2024 XT4 carries over the LSY engine and nine-speed automatic transmission.

About The Numbers

XT4 News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Not surprised. You sit in any of those entry-level German SUVs (the Mercedes and BMW specifically) and they scream cheap. Materials, lack of standard equipment, design, etc.
    The XT4’s old interior was already decent material-wise, albeit unimpressive looking, so I imagine the update only builds on that quality with a better-looking design.

    Reply
  2. The refreshed XT4 is one of the Generals best refreshes in years. In my opinion, its the best looking crossover in its class inside and out. My only gripe is they should offer more powertrain options preferably a V version and a hybrid but GM doesn’t do hybrids, boy thats a headscratcher!

    Reply

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