Cadillac Ranks Well In J.D. Power 2023 China Initial Quality Study

In latest J.D. Power China Initial Quality Study, General Motors’ luxury marque Cadillac was ranked well above the segment average, indicating that Cadillac had significantly less problems than average as compared to other premium brands in China.

According to the 2023 J.D. Power China Initial Quality Study, Cadillac was ranked third overall with a PP100 score of 190 in the premium brand segment. This ranking places the luxury marque between rivals Lexus and Mercedes-Benz, which each earned a score of 178 and 191, respectively. Notably, the segment average was 195, while BMW and Lincoln were placed at the bottom of the list with scores of 203 and 212, respectively. In addition, Porsche was ranked first overall with a PP100 score of 172.

For reference, PP100 refers to problems per 100 vehicles.

“This year, we are very pleased to see that design-related problems have significantly improved, which illustrates that automakers are carefully listening to the voice of customers and putting effort toward improving their satisfaction,” J.D. Power China Auto Product Practice General Manager Elvis Yang claimed in a prepared statement. “Owners’ complaints about vehicle quality problems are more diverse and complex now, so automakers need better understand the needs of owners and improve the quality in a more comprehensive way.”

There were several key findings in this study, including:

• Infotainment system notably increases: Among the problem categories, infotainment system had the greatest improvement while problems in the driving experience rose for a second consecutive year
• Top 20 problems for ICE vehicles and new energy vehicles notably similar: Nearly 80 percent of the top 20 problems are the same in 2023. The most problematic for both was unpleasant interior smell/odor and road noise
• Vehicle owners of different national brands have different tolerances for quality problems

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