Cadillac ranked below average in the recent J.D. Power 2023 U.S. Tech Experience Index study, tying for second place in Premium brand ranking. However, Cadillac was well above average in overall ranking. The J.D. Power 2023 U.S. Tech Experience Index study looks at how effective auto brands bring new tech to market, and is based customer survey responses.
The latest J.D. Power 2023 U.S. Tech Experience Index Study was fielded between February and May of 2023, and is based on survey responses from 82,472 new-vehicle owners after 90 days of ownership. As a complement to J.D. Power’s U.S. Initial Quality Study (IQS) and U.S. Automotive Performance, Execution and Layout (APEAL) Study, the J.D. Power 2023 U.S. Tech Experience Index Study looks at a combination of the level of adoption of new technologies for each brand, plus the efficacy of execution, the latter of which examines if owners like the technologies and how many problems they experience while using them.
The latest study places Cadillac in third with regard to the overall innovation ranking, which includes a total of 32 different brands from both the mass-market and premium segments. Cadillac scored 533 points total on a 1,000-point scale, tying with Lexus. Genesis was the highest-ranked brand with a score of 656 points, followed by Hyundai, which scored 547 points. The study average was set at 503 points.
That said, Cadillac was below the segment average in the premium segment. A total of 14 brands were ranked in the segment. Despite ranking below the segment average, which was 588 points, Cadillac still managed to rank second (tied with Lexus) among premium brands. The high segment average is largely due to a very high score for the top-ranked Genesis, which scored 656 points.
The study also analyzed 40 automotive technologies divided into four separate categories, including convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Notably, Cadillac did not secure an Advanced Technology award this year.