Despite the overwhelming popularity of crossovers, SUVs, and pickup trucks, GM still has a few sedan models in its North American portfolio, including two carrying Cadillac badges. Among these is the Cadillac CT5, the largest four-door sedan Cadillac that currently offers on these shores since the discontinuation of the Cadillac CT6. Interestingly, Cadillac CT5 buyers are a healthy mix of both loyalists and conquests.
For those readers who may be unaware, a loyalist buyer is a customer who previously purchased a vehicle from the same brand, while a conquest buyer is a customer who previously purchased a vehicle from another, competing brand. According to Cadillac Product Marketing Manager Meagan Quinn, Cadillac CT5 customers are a mix of these two types of customers.
“The CT5 brings an interesting mix of demographics, since we see a lot of loyalists here,” Quinn told GM Authority. “There are people who have been in a Cadillac sedan for years and we see a lot of conquests also, so it’s a good mix of conquests and loyalists.”
“CT5 is a great size and segment where it’s transitional depending on your lifestyle. It’s not too small if you have a family, but it’s still very fun to drive,” Quinn added.
The Cadillac CT5 is certainly an interesting vehicle for several reasons, as it plays a unique role in the Cadillac lineup, offering D-segment pricing paired with E-segment sizing.
General Motors unveiled the refreshed 2025 Cadillac CT5 in Detroit earlier this month, showing off new styling, new tech goodies, and more standard safety features. Highlights include an updated front fascia with new unbroken signature lighting running down either side of the fascia, while the cabin is dominated by an all-new 33-inch-diagonal LED color touchscreen with 9K resolution and a customizable user interface. Blind Zone Steering Assist and Automatic Emergency Braking are standard. Engine options include the turbocharged 2.0L I4 LSY gasoline engine and twin-turbocharged 3.0L V6 LGY gasoline engine.
Look for the refreshed 2025 Cadillac CT5 to hit production in spring of the 2024 calendar year.