Despite the overwhelming popularity of crossovers, SUVs, and pickup trucks, GM still has a few sedan models in its North American portfolio, including two carrying Cadillac badges. Among these is the Cadillac CT5, the largest four-door sedan Cadillac that currently offers on these shores since the discontinuation of the Cadillac CT6. Interestingly, Cadillac CT5 buyers are a healthy mix of both loyalists and conquests.
For those readers who may be unaware, a loyalist buyer is a customer who previously purchased a vehicle from the same brand, while a conquest buyer is a customer who previously purchased a vehicle from another, competing brand. According to Cadillac Product Marketing Manager Meagan Quinn, Cadillac CT5 customers are a mix of these two types of customers.
Quinn recently spoke to GM Authority Executive Editor Alex Luft at the 2023 North American International Auto Show in Detroit earlier this month.
“The CT5 brings an interesting mix of demographics, since we see a lot of loyalists here,” Quinn told GM Authority. “There are people who have been in a Cadillac sedan for years and we see a lot of conquests also, so it’s a good mix of conquests and loyalists.”
“CT5 is a great size and segment where it’s transitional depending on your lifestyle. It’s not too small if you have a family, but it’s still very fun to drive,” Quinn added.
The Cadillac CT5 is certainly an interesting vehicle for several reasons, as it plays a unique role in the Cadillac lineup, offering D-segment pricing paired with E-segment sizing.
General Motors unveiled the refreshed 2025 Cadillac CT5 in Detroit earlier this month, showing off new styling, new tech goodies, and more standard safety features. Highlights include an updated front fascia with new unbroken signature lighting running down either side of the fascia, while the cabin is dominated by an all-new 33-inch-diagonal LED color touchscreen with 9K resolution and a customizable user interface. Blind Zone Steering Assist and Automatic Emergency Braking are standard. Engine options include the turbocharged 2.0L I4 LSY gasoline engine and twin-turbocharged 3.0L V6 LGY gasoline engine.
Look for the refreshed 2025 Cadillac CT5 to hit production in spring of the 2024 calendar year.
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Comments
Just proves that people still want sedans.
Boomer:
No it doesn’t
It proves SOME people do.
What Boomer59 said! 😉
I like it. 👍
Only the Black wing for me!
If you are OK with the 2.0 Luxury and few options, the price is reasonable.
From there you can choose more luxury and/or more power.
How about offering the 6.2L NA engine?
The last luxury car I owned was an ‘89 Lincoln Mark VII LSC. If I were in the market for another, I would certainly give this a real good look
My brother owns a ct5 and I have to say it’s pretty fantastic. It’s been very reliable and it rides extremely well even though it’s very capable in the corners. I noticed they put tires on it that have a decent amount of sidewall. The transmissions ultra smooth 10 speed.
Other than the ten speed, everything else you posted sounds like my 2015 ATS 2.0 Std.
It’s on my short list for my next vehicle. Preferably as the 3.0 TT V6 and AWD. To serve as both a daily driver all year long and a fun toy. It’s about the only thing outside of an SUV that GM offers and still fits my needs.
To have a mix of repeat buyers and conquests is a good thing for Cadillac. It will be interesting to see what the sales volume will be for the 3rd quarter for the CT5 next week.
It would be nice to know exactly what the proportions of each loyalists and conquest buyers for the CT5, and where are those conquest buyers coming from? Mainstream brands or luxury brands. Without those kinds of specifics this information is just an interesting note.
I suppose I could fall into both categories as I am a GM loyalist ,but a large suv owner ( 5 generations of Suburbans). So if I decide to go the CT5 route, I would be a conquest buyer.
I’ve had my 2023 CT5-V for 11 months now and just love it! It’s a fantastic car. Smooth power, comfortable, roomy and handles well. It also handles great in snow and icy roads. It is my 6th Cadillac and by far my favorite one. I highly recommended this car.