2024 Chevy Silverado Sells Out In 90 Minutes In Brazil
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Shortly after Chevrolet’s full-size pickup pre-sale period began in the country, General Motors announced that the 2024 Chevy Silverado sold out in less than 90 minutes in Brazil.
The automaker ended the pre-sale period for the 2024 Chevy Silverado in Brazil just 90 minutes after starting it on August 26th, when the first batch of 500 units of Chevy’s iconic flagship truck quickly sold out in the South American country. GM’s Brazilian subsidiary will now respond to requests from interested customers through a waiting list through the brand’s official dealer network.
“Regarding the pre-sale of the New Chevrolet Silverado, which opened on August 26th, we inform you that the entire inaugural allocation has already been spoken for,” said GM Brazil in a statement. “The 500 units were sold in less than an hour and a half. Moving forward, subsequent interested parties will join a reservation list. Reservations can be made at the Chevrolet dealer network,” the company added.
The 2024 Chevy Silverado’s extremely short pre-sale period confirms the growing demand for full-size pickups in the Brazilian market, where small and midsize trucks are highly popular. The model bolsters the Chevrolet portfolio as its new flagship, which now covers all major pickup categories with the all-new Chevy Montana in the compact segment, the Chevy S10 in the midsize category and the 2024 Silverado in the top-tier segment.
Available exclusively in High Country Crew Cab Short Bed configuration, the 2024 Chevy Silverado 1500 arrives in Brazil designed to meet the specific uplevel preferences of local customers. Units come standard with the naturally aspirated 5.3L L84 V8 engine that develops 355 horsepower and 383 pound-feet of torque, mated to GM’s 10-speed automatic transmission.
The 2024 Chevy Silverado will officially begin arriving in Brazil during the last quarter of the year, when the first units are scheduled to be delivered to Brazilian customers who secured their unit through pre-sale process. They will benefit from the pre-sale price of 519,990 reais or about $106,700 USD at current exchange rates with a selection of special accessories. The Silverado will arrive in that country imported from the GM Fort Wayne plant in Indiana.
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Gee, I wonder if they will get their new High Country’s before I will. Mine was ordered in April 2023, completed June 8, and I still haven’t received it and it’s Labor Day. Go figure. But their sales of units is up—right.
yikes! so they are either lying to you or its sitting in a lot getting preweathered for you.
or they built it and sold it to someone else (straight to a dealer allocation)
good luck!
Good reason to build here in the USA! Keep our business at home to build. If other countries what one, sell them one built HERE. Tomg
Interesting. I just read that US car manufacturers make an average profit of 10% on every vehicle sold in Brazil vs 3% average profit on every car sold in the US. Based on the inflated price as referenced on ‘24 Silverado’s sold in Brazil ($106.7k) that’s a nice profit.
Good profit for shareholders, bad for the consumer. If they charged the same 3% in Brazil, they would sell much more. Then they ask why the Chinese are gaining share in several global markets, such as Brazil, by offering more complete models at a lower price. BYD will own the Ford plant, Great Wall the Mercedes plant. Will anyone get any from GM in the future?
What Would Be The Equivalant Cost If The Car Was An EV ? The Reason For Asking Is In The UK Trials Are Ongoing With Hydrogen Combustion Engines ( HCE ) The Cost Price Per Unit Would Be Comparable To This List Price.