Swedish automaker Volvo has teased the forthcoming Volvo EM90, the brand’s first-ever all-electric premium MPV, set to rival the Buick GL8. The Volvo EM90 will make its global debut on November 12th, 2023, with pre-orders for customers in China set to open in conjunction with the debut. It’s unclear at this time if the new Volvo EM90 will be offered in other markets beyond China.
In a teaser, Volvo characterized the new EM90 “a place where you can connect with your loved ones, create, relax, work or just think,” saying it was “like a Scandinavian living room on the move.”
A teaser video shows the interior of a living room bathed in white and gray upholstery, with a small table holding a plant, some books, and a laptop. As the camera pulls back, we see the living room transform into the cabin of the Volvo EM90, with two large seats side by side, an extended armrest, and a small table. The view into the vehicle is provided by a large sunroof. Some mellow music plays in the background.
The top view of the vehicle shows a pair of large glass panels on the roof to provide ambient lighting. In the rear, the taillights include vertical and horizontal light lines, as well as an illuminated badge along the rear hatch.
Check out the brief teaser video by hitting play below:
When it launches, the Volvo EM90 will compete with the Buick GL8, another MPV sold in China. The Tri-Shield brand launched the base 2024 Buick GL8 Century in China several weeks ago, almost 10 months after the launch of the next-gen MPV in the Chinese market, headed by the Avenir and Flagship trims. Now in its fourth generation, the Buick GL8 offers seating for four, six, and seven passengers, depending on the configuration. Motivation is provided by the turbocharged 2.0L I4 LSY gasoline engine and a 48V mild hybrid system. GM has confirmed an all-electric variant of the Buick GL8 for sometime in the future.