The Nissan Titan full-size pickup is headed for the door, with the 2024 model year slated to be the nameplate’s last. Production will reportedly end in the summer of the 2024 calendar year. The Nissan Titan competes with the Chevy Silverado 1500 and GMC Sierra 1500 in the full-size pickup segment.
The Nissan Titan first launched for the 2004 model year. Initial sales performance was strong, with just under 87,000 units sold in 2005, its strongest annual sales performance to date. However, sales quickly lost momentum in the years that followed. The Nissan Titan was overhauled for the 2016 model year, with sales jumping up to 52,294 units in 2017 and 50,549 units in 2018, but once again dipped shortly thereafter. Just over 15,000 units were sold in 2022.
Nissan revealed the lineup for the 2024 Titan last week, announcing a streamlined model lineup and deletion of the base-level Titan S King Cab 4×2. The new base-level trim is now the CV Crew Cab 4×2, starting at $47,665.
Although one fewer rival in the full-size pickup segment is good news for General Motors, the Titan’s sales performance as of late likely means that the Nissan product didn’t make much a blip on The General’s radar. Looking at segment sales in the U.S. during the first quarter of the year, the Nissan Titan sold just over 4,000 units, as compared to 67,198 units of the GMC Sierra 1500 and 126,992 units of the Chevy Silverado 1500. The Ford F-Series led the segment with 170,377 units sold for the quarter.
Full-Size Pickup Truck Sales - Q1 2023 - USA
|MODEL||Q1 23 / Q1 22||Q1 23||Q1 22||Q1 23 SHARE||Q1 22 SHARE|
|RAM RAM PICKUP||-17.12%||105,350||127,116||21%||27%|
|GMC HUMMER EV PICKUP||-97.97%||2||99||0%||0%|
Reports indicate that an internal memo at Nissan claims there will be no related job losses at Nissan’s Canton and Dechard plants, which produce the Nissan Titan. However, it looks as though there could be some job reassignments as the pickup is sunset. The Canton facility will be revamped for all-electric vehicle manufacturing, with two all-new EVs on the horizon.