The Nissan Titan full-size pickup is headed for the door, with the 2024 model year slated to be the nameplate’s last. Production will reportedly end in the summer of the 2024 calendar year. The Nissan Titan competes with the Chevy Silverado 1500 and GMC Sierra 1500 in the full-size pickup segment.
The Nissan Titan first launched for the 2004 model year. Initial sales performance was strong, with just under 87,000 units sold in 2005, its strongest annual sales performance to date. However, sales quickly lost momentum in the years that followed. The Nissan Titan was overhauled for the 2016 model year, with sales jumping up to 52,294 units in 2017 and 50,549 units in 2018, but once again dipped shortly thereafter. Just over 15,000 units were sold in 2022.
Nissan revealed the lineup for the 2024 Titan last week, announcing a streamlined model lineup and deletion of the base-level Titan S King Cab 4×2. The new base-level trim is now the CV Crew Cab 4×2, starting at $47,665.
Although one fewer rival in the full-size pickup segment is good news for General Motors, the Titan’s sales performance as of late likely means that the Nissan product didn’t make much a blip on The General’s radar. Looking at segment sales in the U.S. during the first quarter of the year, the Nissan Titan sold just over 4,000 units, as compared to 67,198 units of the GMC Sierra 1500 and 126,992 units of the Chevy Silverado 1500. The Ford F-Series led the segment with 170,377 units sold for the quarter.
Full-Size Pickup Truck Sales - Q1 2023 - USA
| MODEL | Q1 23 / Q1 22 | Q1 23 | Q1 22 | Q1 23 SHARE | Q1 22 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +18.26% | 166,086 | 140,447 | 33% | 30% |
| CHEVROLET SILVERADO | +4.86% | 126,992 | 121,107 | 26% | 26% |
| RAM RAM PICKUP | -17.12% | 105,350 | 127,116 | 21% | 27% |
| GMC SIERRA | +18.69% | 67,198 | 56,617 | 14% | 12% |
| TOYOTA TUNDRA | +22.12% | 27,651 | 22,643 | 6% | 5% |
| NISSAN TITAN | -37.05% | 4,038 | 6,415 | 1% | 1% |
| GMC HUMMER EV PICKUP | -97.97% | 2 | 99 | 0% | 0% |
| TOTAL | +4.82% | 497,317 | 474,444 |
Reports indicate that an internal memo at Nissan claims there will be no related job losses at Nissan’s Canton and Dechard plants, which produce the Nissan Titan. However, it looks as though there could be some job reassignments as the pickup is sunset. The Canton facility will be revamped for all-electric vehicle manufacturing, with two all-new EVs on the horizon.
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Comments
Sucks to suck!
Good news!
Bye bye, Tundra is next to exit. Here in the Heartland we see very few of either one, they have always been considered inferior to the Big 3.
Titan designers must have been poorly paid. The Titan just never rose to the level of the Big Three
in visual appeal. (That’s my 2 cents worth 🤣)
Their designers must have been Ford designers working at night because they simply followed the exterior appearance of a f-150, including that cut down on the doors which is an unattractive attribute. The snout could be a 150 coming towards you. I can’t comment on interior because I never got that close to one.
No one really cares about the heartland. It’s fly over country.
That must be a joke.
It empowers those whom don’t feel they have a voice in the workings of the U.S.
to take your comment and run with it.
yea we really envy you California. democrats…. LMAO
100% agree to the front clip being terrible.. yuk!
There was an article in Truck Trend magazine before the re-design came out about the project manager for the Titan. The design was managed by a female.
I think some of big three to include GM have had female truck refresh design leads. GM has a woman for a CEO, and my experience is a female CEO expands female leadership in the company vastly
Nissan/Datsun is still around?
No. Nissan is broke and Toyo is huge with huge cash reserves. Big difference. Toyota has a business case at 100k in sales every year where they and dealers make a profit. They will likely absorb many of the Titan buyers as well.
I think half buyers will go Toyota, half Ram. Half want a Jap truck and the other half want the cheapest truck they can get.
At a starting price of $48K they might as well quit now. Only a diehard Nissan fan would pay $10K more than anyone else as a starting price. $48K buys alot of Silverado or F-150.
It’s like Ford and Toyota had a baby…just always an odd design.
Looking at the #s it looks like the titan wasnt really competing against anything ! But gm trucks outselling ford is pretty impressive !
I purchased the xd diesel , it was a total disaster, that entire truck should have been recalled. I have nothing good to say about it.
Diesels are a hard no unless from an OEM that sales a lot of them. Diesel tech certifications are expensive. Niche diesels means most dealers have zero or 1 qualified techs. You have a problem you are on your own. Even big 3 dealerships often have a single diesel tech. My local Ram dealer had a separate sales center for fleets including Cummins and EcoD trucks. 1 diesel tech in service bay. If he took leave or big customer had a Cummins problem your retail purchase would sit for a month.
P/Us is the category that besides the big 3 the others can’t compete sure you have your Toyota lovers and few that go to them after high repair bills.
If Nissan would fix the problem with the truck and
Stand by the truck fixs all the recalls on all of them people would keep buying them I love my truck it’s a 2008 Nissan Titan pro 4X and the recalls on it are not done.ive called the dealership and they didn’t have time to get it done.
Any suggestions on this.
Call me
17316086409 my name is Levi