Back in March 2023, General Motors released a first teaser of what appeared to be a GMC Hummer EV Pickup built for overlanding, and followed up with a second teaser in early August. Today, the Detroit-based automaker has officially revealed the GMC Hummer EV EarthCruiser.
Built in collaboration with EarthCruiser – an aftermarket company that designs and manufactures overlanding equipment for trucks and SUVs – the Hummer EV EarthCruiser is designed to take owners off the beaten path for a zero-tailpipe emissions all-terrain experience. Set to make its public debut at the Overland Expo Mountain West in Colorado, this new Hummer EV variant will be on display from August 25th to 27th, 2023.
“We are proud to work with GMC on the design and manufacturing of such an exceptional product,” EarthCruiser CEO and Founder Lance Gillies stated in a prepared statement. “It feels right, it feels like it belongs. Using our years of overlanding expertise, we have ensured nothing is out of place, unnecessary or wasted in this vehicle. This collaboration with the GMC team has provided the perfect opportunity to demonstrate the zero-tailpipe emission possibilities for overland and recreational vehicle travelers. We have produced a comfortable, capable product, built to a high caliber of excellence – one that our customers can take pride in.”
Intended for the Hummer EV Pickup, the EarthCruiser includes a suite of features that allow for the ultimate overlanding experience, including:
- Integrated carbon fiber house
- 605 watts of onboard solar power, along with a 12-volt battery for an estimated seven days of off-grid electricity
- Insulated tri-layered pop-up roof
- Unique EarthCruiser interior appointment
- Curated selection of appliances, showers, 120-volt and 12-volt outlets, storage solutions and a flat-pack toilet
- RV full-size bed
- Seven-inch diagonal touchscreen control panel
For prospective buyers, the GMC Hummer EV EarthCruiser is expected to be available for the Hummer EV Pickup in 2024 through EarthCruiser itself, though the buyer is responsible for providing the vehicle. Further details will be released later this year. In addition, General Motors has stated that the EarthCruiser upfit will not be covered by the GM New Vehicle Limited Warranty, and that GM is not responsible for independent-supplier alterations.
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Comments
I have a headache just looking at that mess. What exorbitantly wealthy perpetually connected spaz is this for exactly? People that are into trendy, techy bling are hardly the outdoorsy type. Even if they were, who in their right mind is gonna drive 200K+ worthy of shiny through the woods and risk camping out in 12,000 pounds of soon-to-be-dead-and-takes-4 days-to-charge batteries? And I say “the woods” because you certainly can’t take this behemoth to the beach. The second that thing touched sand it would dig a hole faster than Brandon in front of a microphone. Maybe you could take it on an EarthCruise to one of the Taliban owned mines where all the little kids are digging up the lithium for these ridiculous virtue signals? Maybe you could use it as a bug out vehicle to escape your 15 minute city to a neighboring 15 minute city with a nicer Whole Foods?
I don’t get ANY of this.
There are plenty of people who spend north of 250k on SuperDuty chassis-cabs vehicles, Unimogs etc. If you have ever looked into the overland space, it is a growing industry with many different suitors, budgets and vehicles. And yes,the tech people will buy it as this space is attracting all types of people not just hunters and fisherman. So, yes people will buy this.
Sure, all 5 of them.
Maybe there are “plenty of people who spend north of 250K on …………..”
Ya, but it sure doesn’t make them smart. Oh the vanity.
Let me stop you right here. Overlanding has always been offroading for racers. What i mean by that is, same price tag as a track vehicle (if you know what i mean you know what i mean) that looks like it can offroad but at the same time isnt used for actual offroading in the sense.
I have a landrover. I bought it and built it for this purpose 10 years ago now. It now sits in a barn as i realized the crowd is more smug and full of it than tesla people. And also i don’t have the time anymore anyway.
There is no price for every bidget here ok. There is only unfathomable waste of money and show of wealth. The dude sleeping in the bed of his 1982 4runner is not overlanding nor will he be accepted into those circles. It is another pompous activity that has been overrun with smug and blind money.
This hummer is the perfect illustration of this. Vain, impractical, absolutely USELESS for the purpose beyond all logic, grossly shiny and overpriced. It is absolutely perfect. I bet you will see a few parked in a random mall lot in california in due time. Overlanding man! In the mall lot! Brb, gonna go back to my mansion to charge it but look at it, look at it peasant!
How to take a pig and make it more piggy. Folks that can afford this have yachts and planes. How stupid.
I don’t know why everybody’s in a uproar. Does anybody actually think that they actually will produce these anytime in the near future and actually come to market?
Over priced waste! Waste of natural resources for batteries, waste of design, waste of technology and waste of money. The Hummer name could have continued to live in the achieves. What was the point of bringing back an energy robbing vehicle, that can’t do anything but look good sitting in some rich person’s driveway and a occasional drive to the mall. A more profitable vehicle would have been a H3 part II from the current Colorado, with hybrid technology or diesel. GM along with Chrysler will be looking for another government bailout in the future, because history repeats itself.