GM’s Cruise First SF Giants Jersey Patch Partner

GM’s autonomous vehicle technology division, Cruise, just announced a partnership with the San Francisco Giants Major League Baseball team to put a new patch on player jerseys. The new patch is expected to be seen across the team roster in the next few weeks, and incorporates the Cruise logo, as well as a nod to the Giants baseball team and the city of San Francisco.

In a video released on social media, Cruise lays out the different design features of the new patch. The front fascia of the Chevy Bolt EV, which is used as the primary test vehicle for Cruise autonomous vehicle technology, is seen front and center, complete with headlights, sideview mirrors, and an array of sensors and equipment on the roof. The patch is enclosed under a curving top section meant to mimic the Oracle Park archways, while three colors are shown in the background, including Cruise Presidio Medium (pink), Giants Orange, and Cruise Presidio Orange. Finally, at the bottom of the patch, the Cruise logo is shown in white lettering against a Giants Black background.

Cruise is headquartered in San Francisco, and the city served as the initial location for public testing of the company’s fully autonomous technology. Cruise currently offers paid autonomous rides to customers in San Francisco. Cruise is expected to be the official jersey patch partner of the San Francisco Giants through the 2025 season.

Cruise is now operating autonomous vehicles in seven U.S. cities, including San Francisco, Miami, Phoenix, Austin, Dallas, Houston, and Nashville, with approximately 400 driverless vehicles in service.

The announcement of the new partnership between Cruise and the San Francisco Giants has been met with criticism, with some citing incidences of Cruise AVs blocking emergency vehicles, blocking traffic, and involvement in collisions. Back in June, San Francisco Fire Chief Jeanine Nicholson indicated that existing issues with Cruise AVs should be fixed prior to large-scale implementation.

Cruise is currently waiting on approval from the NHTSA to deploy the fully autonomous Cruise Origin robotaxi on public roads.

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