GMC Sierra Sales Up 22 Percent During Q2 2023, Placing Fourth In Segment

GMC Sierra sales increased in the United States, Canada, and Mexico during the second quarter of 2023.

GMC Sierra Sales - Q2 2023 - United States

In the United States, GMC Sierra deliveries totaled 75,810 units in Q2 2023, an increase of about 22 percent compared to 62,321 units sold in Q2 2022. Sierra 1500 (LD) sales grew 39 percent to 46,596 units, while Sierra HD sales (2500 HD and 3500 HD) increased 1.5 percent to 29,214 units.

In the first six months of the year, Sierra sales increased about 20 percent to 143,008 units.

GMC Sierra sales - Q2 2023 - USA

Model	Q2 2023 / Q1 2022	Q2 2023	Q2 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
Total	+21.6%	75,810	62,321	+20.2%	143,008	118,938
Sierra LD	+39%	46,596	33,533	+32.2%	92,978	70,338
Sierra HD	+1.5%	29,214	28,788	+2.9%	50,030	48,600

GMC Sierra Sales - Q2 2023 - Canada

In Canada, GMC Sierra deliveries totaled 15,398 units in Q2 2023, an increase of about 10 percent compared to 13,983 units sold in Q2 2022.

In the first six months of the year, Sierra sales increased about 13 percent to 30,642 units.

GMC Sierra Sales - Q2 2023 - Mexico

In Mexico, GMC Sierra deliveries totaled 1,186 units in Q2 2023, an increase of about 125 percent compared to 528 units sold in Q2 2022.

In the first six months of the year, Sierra sales increased about 86 percent to 1,807 units.

Competitive Sales Comparison (USA)

GMC Sierra sales during the second quarter of 2023 put Big Red’s full-size truck range in fourth place in the full-size mainstream pickup truck segment when ranked by sales volume. The Ford F-Series (see running Ford F-series sales) again took the top spot again with a 34 percent jump in sales to 212,516 units, while the Chevy Silverado (see running Chevy Silverado sales), the Sierra’s corporate cousin, placed second with a one percent dip to 141,299 units. The Ram Pickup followed in third with just a 0.14 percent slip to 117,699 units, while the GMC Sierra placed fourth with a 22 percent bump to 75,810 units. The Toyota Tundra followed in fifth with a 48 percent jump to 32,084 units, and the Nissan Titan took sixth with a 36 percent swell to 6,512 units. The GMC Hummer EV Pickup recorded 47 deliveries.

GMC’s Hummer EV Pickup is included here in the lineup since sales of the all-electric Ford F-150 Lightning are included in the F-150 line item. That goes for the Ford Super Duty line of heavy duty trucks as well.

Full-Size Pickup Truck Sales - Q2 2023 - USA

From a segment share standpoint, the Sierra earned a 13 percent share, up one percentage point year-over-year. The F-Series held a 36 percent segment share, up five percentage points. The Silverado posted a 24 percent share, down four percentage points. The Ram Pickup earned a 20 percent share, down three percentage points. The Tundra posted a five percent share, up one percentage point, while the Titan maintained a one percent share.

Combining the GMC Sierra and Hummer EV Pickup along with the Chevy Silverado gives GM a segment-leading share of 37 percent with 217,156 deliveries, once again bumping Ford to make GM the best-selling manufacturer of full-size pickups in America.

Sales Numbers - Full-Size GM Trucks - Q2 2023 - USA

For informational purposes, we have provided Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments, outselling the Titan and Hummer EV Pickup this quarter.

Honda Ridgeline Sales - Q2 2023 - USA

The full-size pickup segment grew 15 percent to 585,967 units, meaning that GMC Sierra sales outperformed the segment average.

The GM Authority Take

GMC Sierra sales continue a positive trend from last fall, showing that Big Red’s bread-and-butter offering is very much in demand. The uptick recorded during Q2 2023 was the result of greater availability, enabling quick turns.

GMC has improved and expanded its lineup in order to improve its bottom line and grow volume, and its clear that efforts have paid off. Even better, combining sales of the Sierra with those of the Chevy Silverado again made GM the king of overall full-size pickup truck sales in the U.S.

About GMC Sierra

The 2023 GMC Sierra 1500 introduces only a handful of changes and updates compared to the refreshed 2022 Sierra 1500.

The big news for 2023 is the debut of the first-ever 2023 GMC Sierra AT4X AEV Edition as the most off-road-capable factory Sierra 1500 ever.

For 2024, the GMC Sierra 2.7L engine is called TurboMax. Additionally, the 2024 Sierra AT4X will offer the LZ0 Duramax diesel engine to provide more low-end torque while off-roading, joining the naturally aspirated 6.2L V8 L87 gasoline engine for available powerplants.

The 2023 GMC Sierra HD receives minor changes and updates over the 2022 GMC Sierra HD.

Last fall, GM unveiled the refreshed 2024 GMC Sierra HD debuting fresh exterior styling, a new interior, a revised trim level lineup, new tech like standard wireless CarPlay and Android Auto, safety features like Adaptive Cruise Control, and powertrain updates. The refresh is highlighted by the arrival of the premium 2024 GMC Sierra HD Denali Ultimate, the pinnacle of heavy-duty trucks, which offers massaging seats for the first time on the Sierra HD. Consequently, a new Denali Reserve

In May, GM officially debuted the first-ever 2024 GMC Sierra HD AT4X and new 2024 GMC Sierra HD AT4X AEV Edition as Big Red’s most capable heavy-duty off-roaders.

GM touts the 2024 GMC Sierra HD’s heavy-duty DNA, or “HDNA,” in a new video ad.

In October 2022, GM debuted first-ever 2024 GMC Sierra EV Denali. The only variant built for the 2024 model year is the Sierra EV Denali Edition 1. All other models, including the “regular” Denali, off-road AT4, and entry-level Elevation, will be offered for the 2025 model year. A showroom-ready example of the 2024 GMC Sierra EV Denali Edition 1 was recently caught in the wild (on the road).

Refreshed GMC Sierra 1500 and Sierra HD models along with the Hummer EV Pickup and upcoming Sierra EV offer a complete range of premium, capable, and competitive trucks in both ICE and EV iterations. Sales have remained positive for GMC trucks since last fall and that should only improve all these models and variants land at dealerships. The Professional Grade brand has answered the market with industry leading variants like the ultra-luxurious Denali Ultimate and highly off-road capable AT4X, including the first-ever special edition from AEV. In fact, 84 percent of GMC Sierra HD Q1 2023 sales consisted of AT4 and Denali trims.

Additionally, GMC has launched the Sierra in other countries, namely the Middle East, Mexico, and most recently South Korea, with international sales set to boost GM’s bottom line even more.

About The Numbers

• All percent change figures compared to GMC Sierra sales for Q2 2022, unless noted otherwise
• In the United States, there were 77 selling days for Q2 2023 and 77 selling days for Q2 2022
• GM Q2 2023 sales reports
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