GM has filed to trademark the name “Vistiq” in Australia after previously trademarking the same moniker in the U.S., adding another Cadillac EV name to the lineup it has already filed legal protection for “Down Under.”
The filing was unearthed by CarExpert, joining three other recent GM trademark applications in Australia for Cadillac EV names, though it isn’t known for certain at this point what vehicle will bear the Vistiq designation.
Speculatively, GM could intend the Vistiq name for the three-row all-electric crossover that is currently in testing. This vehicle is designed to slot into the Cadillac EV lineup above the current Cadillac Lyriq, giving it the nickname of the above-Lyriq crossover and similarly descriptive titles.
GM Authority spy photographers have repeatedly caught the above-Lyriq EV crossover in testing, including a series of early June images showing the vehicle out for a test drive while remaining cloaked in the same swirling black-and-white camo wrap as on previous occasions. Visible features include a long dash-to-axle ratio, a rear-roof shark fin-style antenna, a three-pane glass section in the roof, and several other styling details.
Based on these images and other, GM Authority has created exclusive renderings of what the above-Lyriq crossover might look like when finalized for release. The results share a general look with the Cadillac XT6 but include many eye-catching differences, including a large, crest-shaped grille section, distinctive lighting signatures front and rear, and a number of other standout design features, as can be seen in the image below.
Notably, the Vistiq name is the fourth GM trademark filing in Australia and New Zealand during the past year. The General has also filed for a Cadillac Lyriq trademark in December 2022, followed by filings for Australian trademarks of the upcoming Cadillac Optiq all-electric crossover and the Cadillac Escalade IQ full-size luxury SUV.
GM representatives have denied any significance to the trademark filings, saying that the automaker frequently trademarks its vehicle names around the world. However, the recent appointment of Jess Bala, Director of Global Product Planning and Product Strategy for Cadillac, to the post of Managing Director of GM Australia and New Zealand effective September 1st has added grist to speculation about the near-future arrival of Cadillac EV models to Australia.
GM originally filed to trademark the Vistiq name on November 15th, 2021 with the United States Patent and Trademark Office. The Australian filing is dated August 8th, 2023 and bears the filing number 2378278 along with the use case “motor land vehicles, namely, automobiles.”