In the recent J.D. Power China Automotive Performance, Execution and Layout (APEAL) Study, Chevy was ranked just above the industry average, indicating that consumers are more satisfied with their new Bow Tie vehicle than the average customer.
According to the 2023 J.D. Power China APEAL Study, overall satisfaction across the Chinese automotive industry improved, while the gap between mass-market and premium brands continues to widen. Chevy was ranked fifteenth overall with a score of 734 out of a possible 1,000 points, just behind Haval at 735.
Notably, the segment average stood at 733.
There were several key findings in this study, including:
- ICE and NEV each have their own strengths
- New energy SUVs are significantly ahead of gas-powered SUVs in design
- First-time buyers in second-tier cities pay more attention to the practicality of functions
As background, the 2023 J.D. Power China APEAL Study is based on the responses from 35,155 owners who purchased their new vehicle between June 2022 and March 2023. The study was fielded from December 2022 to May 2023, and includes data from 230 models across 48 brands, while 81 Chinese cities were surveyed.
“With the growth of new energy vehicle (NEV) sales, the competition between internal combustion engine vehicles (ICE) and NEVs is becoming fiercer,” J.D. Power Auto Product Practice General Manager Elvis Yang said in a prepared statement. “Makers of ICE vehicles need to pay more attention to vehicle design and experience to maintain their position. Meanwhile, second- and third-tier cities are the main areas to purchase ICE vehicles. Automakers need to accurately grasp the preferences of this consumer group, optimize configuration experience to increase product appeal.”
It’s worth noting that the U.S. rendition of the 2023 J.D. Power APEAL Study placed Chevy sixth overall with a score of 846 out of a possible 1,000 points. This puts the Bow Tie brand between rivals Kia and Hyundai, which posted scores of 851 and 844, respectively. The segment average was 837.