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Chevy Ranks Average In 2022-2023 American Customer Satisfaction Index

In the recent 2022-2023 America Customer Satisfaction Index (ACSI) study, Chevy was ranked average in terms of consumer satisfaction.

With a score of 79 out of a possible 100 points, the Bow Tie brand was ranked sixth overall, and saw a one percent increase in its score as compared to the 2022 calendar year. Toyota lead the pack with a score of 84 points and a subsequent percentage change of 5 percent, while Chrysler had the worst score of 71 points and a drop from 2022 ratings of one percent.

It’s worth noting that all three of General Motors’ mass-market brands – including Chevy, GMC, and Buick – were all given the same score.

There were several key takeaways from this study, including:

  • Toyota occupies the top ACSI slot among mass-market cars, while Lexus ties Tesla for the luxury lead
  • High satisfaction for Tesla and Lexus reflects an evolving trend of younger customers appreciating luxury vehicle technology
  • The satisfaction gap between mass-market and luxury vehicles is greatest for customers age 26 to 41

Photo of Chevy logo.

For reference, the 2022-2023 ACSI Automobile Study is based on interviews with 8,941 customers, chosen at random and contacted via email between July 2022 and June 2023. Contacted consumers were asked to evaluate their recent experiences with automobile brands manufactured by the largest companies in terms of market share, plus an aggregate category consisting of all other – and thus smaller – auto nameplates.

Interestingly, in 2023 J.D. Power U.S. Customer Satisfaction (CSI) study, the Bow Tie brand received a score of 853 out of 1,000 points in the Mass Market Brand segment, which was enough to make Chevy the sixth-highest ranked brand. Notably, Buick was positioned much higher than either the Bow Tie brand or Big Red, while Chrysler was also ranked last overall with a CSI score of 803.

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  1. Bought a 2024 Equinox from Tim Lally Chevrolet in Warrensville Hts., OH. Joey Hurtuk was my salesman. He was very patient with me, spent a lot of time with me explaining things, and has followed up these last few weeks to help me figure somethings out. Joey is very professional, a good and caring person. I highly recommend him & Tim Lally Chevrolet for your new vehicle!

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