Back in June 2023, GM Authority reported that the Chevy Colorado reclaimed its spot as the second-best-selling midsize pickup truck, slotting between the Toyota Tacoma in first and the Nissan Frontier in third. Now, it appears as though momentum for the Bow Tie brand’s midsizer is picking up, as the Colorado has gained more market share over the course of July 2023.
GM Authority has learned that the Chevy Colorado claimed a 19.1 percent market share for the midsize pickup segment during July 2023. This segment share is up 4 points as compared to June 2023.
Notably, the fastest turning Colorado model as of the time of this writing is the Colorado ZR2.
Although July 2023 is considered a part of Q3 2023, the sales figures of Q2 2023 paint an interesting picture for the landscape of the midsize pickup segment, and help to explain this boom in Colorado sales. Over the course of the second quarter of the 2023 calendar year, every pickup but the Toyota Tacoma saw a drop in sales. However, despite this overall trend, the Colorado still maintained its second-place position.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2023 - USA
|MODEL||Q2 23 / Q2 22||Q2 23||Q2 22||Q2 23 SHARE||Q2 22 SHARE||YTD 23 / YTD 22||YTD 23||YTD 22|
One important aspect to keep in mind is that the third-generation 2023 Chevy Colorado has had a slow rollout thus far. This potentially means that as General Motors continues to ramp up production of the next-gen truck, U.S. sales may subsequently rise.
As a reminder, the 2023 Chevy Colorado is available with one of two engine options, including the turbocharged 2.7L I4 L2R gasoline engine, rated at 237 horsepower and 260 pound-feet of torque, and the turbocharged 2.7L I4 L3B gasoline engine, which produces either 310 horsepower and 391 pound-feet of torque, or 310 horsepower and 430 pound-feet of torque, depending on the tune.