Back in June 2023, GM Authority reported that the Chevy Colorado reclaimed its spot as the second-best-selling midsize pickup truck, slotting between the Toyota Tacoma in first and the Nissan Frontier in third. Now, it appears as though momentum for the Bow Tie brand’s midsizer is picking up, as the Colorado has gained more market share over the course of July 2023.
GM Authority has learned that the Chevy Colorado claimed a 19.1 percent market share for the midsize pickup segment during July 2023. This segment share is up 4 points as compared to June 2023.
Notably, the fastest turning Colorado model as of the time of this writing is the Colorado ZR2.
Although July 2023 is considered a part of Q3 2023, the sales figures of Q2 2023 paint an interesting picture for the landscape of the midsize pickup segment, and help to explain this boom in Colorado sales. Over the course of the second quarter of the 2023 calendar year, every pickup but the Toyota Tacoma saw a drop in sales. However, despite this overall trend, the Colorado still maintained its second-place position.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +14.06% | 63,262 | 55,466 | 47% | 39% | +7.54% | 116,845 | 108,648 |
| CHEVROLET COLORADO | -11.50% | 19,909 | 22,497 | 15% | 16% | -24.95% | 33,165 | 44,190 |
| NISSAN FRONTIER | -17.09% | 17,213 | 20,761 | 13% | 14% | -20.91% | 34,139 | 43,166 |
| JEEP GLADIATOR | -34.03% | 13,751 | 20,845 | 10% | 15% | -29.49% | 27,326 | 38,757 |
| FORD RANGER | -22.12% | 12,618 | 16,201 | 9% | 11% | -28.73% | 24,118 | 33,840 |
| GMC CANYON | -10.57% | 6,708 | 7,501 | 5% | 5% | -14.18% | 11,724 | 13,661 |
| TOTAL | -6.85% | 133,461 | 143,271 | -12.38% | 247,317 | 282,262 |
One important aspect to keep in mind is that the third-generation 2023 Chevy Colorado has had a slow rollout thus far. This potentially means that as General Motors continues to ramp up production of the next-gen truck, U.S. sales may subsequently rise.
As a reminder, the 2023 Chevy Colorado is available with one of two engine options, including the turbocharged 2.7L I4 L2R gasoline engine, rated at 237 horsepower and 260 pound-feet of torque, and the turbocharged 2.7L I4 L3B gasoline engine, which produces either 310 horsepower and 391 pound-feet of torque, or 310 horsepower and 430 pound-feet of torque, depending on the tune.
Under the skin, the third-gen Colorado rides on an updated variant of the GMT 31XX platform, while production takes place at the GM Wentzville plant in Missouri.
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Comments
Only GMA would try to paint those sales figures in a positive light for Colorado. They’re not. It does appear to be a good package, but lets not recreate reality.
Ya gots ta actually read the article.
Also, Colorado and Canyon are still ramping back up to full volume so there’s still a lot of gain coming.
“Its a Ford Ranger” has been at it for some time now and I’d be watching out for Canyon if I were them.
I wanted a 2023 Colorado Z71 and soon found out that matching what I wanted with what little was available was very difficult. The alternative to special order one is extremely difficult. Dealers don’t have any variety in colors, trims, etc. but they discourage you from ordering because it takes so long to get a truck. Some dealers will tell 3-4 months and others tell you 4-6 months. The worst part though is that after you order there is No Where to get updates on your order. Dealers have limited information. Even if you suspect your truck has been built, you can’t tell how long it will be before you receive it. It’s no wonder to me that sales are slow… there is apparently a shortage of inventory even for special orders. Who establishes priority? Can’t you activate a customer service method that you could call and find out stays of orders? It’s not as complicated as everyone involved seems to think it is! Frustrating!
Um…. Toyota won market share from everyone. Good luck getting the market share back.
I got rid of a 2022 Toyota Tacoma (majorly disappointed in the Toyota) for new a 2023 Colorado Z71. The Toyota wasn’t even close in any category to the 2023 Colorado. I guess I’ll see if the 2024 Tacoma has improved over the 2022 model. And believe me the difference between the 2022 Tacoma and the 2023 Z71 seems like going from a model T to modern car.
In the article – and not the data/charts – GMA is claiming Colorado gained market share (19.1%) in JULY.
They did not show monthly data however and the Q on Q data does not show this recent gain.
Good positive momentum for GM….we have been seeing this in every segment they play in!