GM luxury brand Cadillac placed very close to the overall average ranking in the J.D. Power 2023 China Tech Experience Index (TXI) Study, which measures vehicle owners’ satisfaction with various types of new and advanced technology equipped in passenger vehicles.
The study, conducted by prominent consumer intelligence and market analysis firm J.D. Power, includes separate categories for ICE and EV brands, with Cadillac counted only as an ICE manufacturer despite the arrival of the Cadillac Lyriq.
Cadillac scored 538 points on the 1,000-point scale of the Tech Experience study’s Innovation Index, just one point away from the Premium ICE Models average of 539. This put it in fifth place behind category winner Mercedes-Benz, which scored 574, as well as Lincoln, BMW, and Land Rover.
Cadillac placed second in the J.D. Power 2022 China Tech Experience Index Study last year. However, its 2022 score of 542 is not significantly different from its 2023 score of 538. The GM brand’s fall from second to fifth place is therefore not due to any significant loss of quality in its advanced technology features, but to other automakers and brands improving their own offerings faster.
The study ranked Cadillac and the other automakers based on what it describes as “30 advanced technologies and eight basic technologies, slightly different from last year’s 29 advanced and 10 basic types. The research collects data from Chinese automotive buyers across both ICE and all-electric models.
The TXI consists of two elements, Technology Execution Index and Market Depth Index. Findings from the study include signs of improving quality, with 30.1 problems per 100 vehicles resulting from the advanced technology versus 32.4 problems in 2022. On the downside, more vehicle owners are finding the technology difficult to understand and use.
The study data was collected across 81 cities in China, with the ICE category including 48 brands and 230 individual models. The vehicles were divided into four categories, including Premium ICE Vehicles (the category that included Cadillac), Mass Market Ice Vehicles, Premium NEVs (“new energy vehicles,” the term used by J.D. Power), and Mass Market NEVs.
The 2023 study used a sample size of 35,155 owners of ICE passenger vehicles and 7,189 EV owners. J.D. Power surveyed vehicle owners who purchased their vehicles between June 2022 and March 2023, with the exact span depending on whether the owners chose ICE or NEV.
J.D. Power China general manager Elvis Yang remarked that “installing advanced technologies in their vehicles does not necessarily mean that owners’ user tech experience will be positive,” and that the priority for automakers such as Cadillac is “finding what technologies owners really want and presenting them in a way they can easily be used.”
Source: J.D. Power