J.D. Power recently released the results of the 2023 U.S. Tech Experience Index study, ranking more than 30 OEMs in the user experience with advanced vehicle technology as it first comes to market. Buick was ranked below average in the study, both in terms of overall ranking among all car brands studied and among mass-market brands specifically. The study is offered as an early measure of potential problems encountered by vehicle owners.
The results of the latest J.D. Power 2023 U.S. Tech Experience Index study are based on survey responses from 82,472 new-vehicle owners, who were surveyed after 90 days of ownership. The study was fielded between February and May of the 2023 calendar year, and focused on new 2023 model-year vehicles.
Using these customer responses, J.D. Power measured the level of adoption for new technologies from each car brand studied with how much owners liked the technologies, plus how many problems they experienced while using them. This criterion was then used to calculate an overall score for each car brand based on a 1,000-point scale, with a higher score indicating a better experience.
According to the study results, Buick scored 462 points, placing it in eighteenth on the list among the 32 individual OEMs ranked. The overall study average score was 503 points. The highest-ranked brand was Genesis with 656 points, followed by Hyundai with 547 points and Cadillac with 533 points.
In the mass-market brand segment, Buick placed eighth among the 18 OEMs ranked. The segment average among mass-market brands was 478 points, while the segment leader was Hyundai, followed by Kia with 528 points and GMC with 505 points.
Notably, the 2023 U.S. Tech Experience Index study also identified a selection of vehicles for Advanced Technology awards, with 40 automotive technologies studied. Unfortunately, Buick was not among the award recipients.