The all-new Buick Electra E5 and Electra E4 were launched in China almost simultaneously during the second quarter of this year, kicking off with the official launch of the Electra E5 in early April and the subsequent local introduction of the Electra E4 in late June. Marking a world premiere of the new global family of Electra vehicles, the compact and midsize crossovers hit the most strategic segment of the market, driving Buick’s electric vehicle push.
In fact, the SAIC-GM joint venture has positioned the all-new Buick Electra E5 and Electra E4 at aggressive price points, making Buick the first brand in the automotive industry to offer internal-combustion and zero-emission vehicles at the same price range in the Chinese market. This move is revolutionizing buyers’ perception by offering a new value standard that further drives EV adoption.
SAIC-GM’s aggressive pricing strategy for Buick’s all-new line of electric vehicles in China is already paying off. Together, the new Buick Electra E5 and Electra E4 have sold more than 10,000 units in their first three months on the market, with a reduced initial trim lineup and most pre-sale reservations yet to be delivered.
Starting in the second half of the year, the automaker plans to gradually increase production of the Buick Electra E5 and Electra E4 in the Asian country as the supply chain gets in shape and more trim levels of the zero-emission crossovers are introduced. The Electra E5 and Electra E4 share the same variant of GM’s BEV3 platform, and both use Ultium Battery packs.
The all-new Buick Electra E5 and Electra E4 for the Chinese domestic market are built at the new SAIC-GM Wuhan Ultium plant, opened late last year to house production of the company’s next-generation high-volume electric vehicles – mainly for the Buick and Chevrolet brands. For now, Buick’s electric crossovers have only been announced in China, and we know the Electra E4 will be exclusive to that country.