GM electric light commercial vehicle and logistics subsidiary BrightDrop has plans to open 19 service and sales locations by mid-2024, GM Authority has learned, with the centers to be launched in both the U.S. and Canada.
The U.S. locations for BrightDrop will include both sales and service centers and service-only locations. Most of the locations are in East or West Coast states, with four in the state of California alone, plus a service-only center in Chicago and sales and service centers in Denver, Colorado and the Dallas-Fort Worth area of Texas, as the following map shows:
Meanwhile, BrightDrop will also open three locations in Canada. All of these locations are sales and service centers, with no service-only, and are located in Montreal, Toronto, and Vancouver.
BrightDrop notes that the exact locations and timing could change as its plans continue to develop. The brand’s first brick-and-mortar dealership opened in Fontana, California back in late 2021, operated by Mike Caposio, a successful longtime Chevrolet dealer with several locations in the greater Los Angeles area.
BrightDrop’s second dealership, a Canadian outlet named “BrightDrop Greater Toronto Area,” opened its doors in May of this year. Once again, a large and well-established dealer operates the location, in this case the 60-year Roy Foss Automotive Group run by Karen Foss, the latest owner of the family business.
GM decided two years ago to give BrightDrop its own dealer network rather than sharing dealer space with The General’s other brands. The logic behind the move is that dedicated dealerships will assist in the brand’s targeted growth.
Meanwhile, the brand is also expanding its available lineup of BrightDrop Zevo light commercial EVs. The BrightDrop Zevo 600 delivery van is now available in several configurations, including both single-motor front-wheel drive and dual-motor all-wheel drive variants. The Zevo 600 offers 600 cubic feet of cargo space.
The BrightDrop Zevo 400 has also launched, featuring a more compact cargo box housing 400 cubic feet of capacity supported by a shorter wheelbase. The Zevo 400 also comes in single-motor FWD and dual-motor AWD configurations.
As a reminder, both Zevo models are currently produced exclusively at the GM CAMI Assembly plant in Canada with Ultium Battery technology and Ultium Drive propulsion systems. The BrightDrop Zevo’s market area includes the three countries of North America and will expand to other regions, including the Middle East.
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