Following an official debut earlier this month, the 2025 Cadillac Escalade IQ is now basking in the limelight as the first-ever all-electric SUV to wear the iconic luxury nameplate. Naturally, GM is now ramping up the advertising for the new Escalade IQ, including with the following video spot titled “It’s Time for a Renaissance”.
The new Cadillac Escalade IQ advertisement is about 30 seconds long, and features actor Simu Liu (Shang-Chi and the Legend of the Ten Rings, Barbie, Simulant).
“My renaissance is daring to dream,” Liu says as the ad gets under way. We see the Cadillac Escalade IQ on city streets, the setting sun casting golden light on the body panels.
“Cadillac’s renaissance is daring to go all-electric,” Liu says. The camera dives into the cabin of the SUV, showing off the large 55-inch infotainment screen up front, the rear-seat entertainment screens, and the high-end upholstery. The camera pulls back to reveal Liu on the red carpet, where he’s poised to take a pen from a fan for an autograph.
“So, what’s your renaissance?” Liu asks the camera.
Check out the full video ad below:
As for the specs, the 2025 Cadillac Escalade IQ features a pair of GM Ultium Drive motors, one of which is mounted up front, the other of which is mounted in the rear, the combination of which provides 750 horsepower and 785 pound-feet of torque when running in Velocity Max mode. The motors are juiced by a 24-module, 200 kWh GM Ultium battery pack, which can add upwards up 100 miles in just 10 minutes when plugged into a DC quick charge source. Properly motivated, the new Escalade IQ can sprint to 60 mph in less than five seconds.
The 2025 Cadillac Escalade IQ will be produced at the GM Factory Zero plant in Detroit, Michigan starting next summer. Pricing starts at $130,000.