Following an official debut earlier this month, the 2025 Cadillac Escalade IQ is now basking in the limelight as the first-ever all-electric SUV to wear the iconic luxury nameplate. Naturally, GM is now ramping up the advertising for the new Escalade IQ, including with the following video spot titled “It’s Time for a Renaissance”.
The new Cadillac Escalade IQ advertisement is about 30 seconds long, and features actor Simu Liu (Shang-Chi and the Legend of the Ten Rings, Barbie, Simulant).
“My renaissance is daring to dream,” Liu says as the ad gets under way. We see the Cadillac Escalade IQ on city streets, the setting sun casting golden light on the body panels.
“Cadillac’s renaissance is daring to go all-electric,” Liu says. The camera dives into the cabin of the SUV, showing off the large 55-inch infotainment screen up front, the rear-seat entertainment screens, and the high-end upholstery. The camera pulls back to reveal Liu on the red carpet, where he’s poised to take a pen from a fan for an autograph.
“So, what’s your renaissance?” Liu asks the camera.
Check out the full video ad below:
As for the specs, the 2025 Cadillac Escalade IQ features a pair of GM Ultium Drive motors, one of which is mounted up front, the other of which is mounted in the rear, the combination of which provides 750 horsepower and 785 pound-feet of torque when running in Velocity Max mode. The motors are juiced by a 24-module, 200 kWh GM Ultium battery pack, which can add upwards up 100 miles in just 10 minutes when plugged into a DC quick charge source. Properly motivated, the new Escalade IQ can sprint to 60 mph in less than five seconds.
The 2025 Cadillac Escalade IQ will be produced at the GM Factory Zero plant in Detroit, Michigan starting next summer. Pricing starts at $130,000.
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Comments
An ad for a car you cannot buy for at least and year you will not see in volume in 1.5 years. This is a colossal waste of money. GM is the dumbest company in the world on hyping product you cannot buy.
They have done this for decades. The only conclusion I can make is that they are perpetually ashamed of their current mediocre products and want to hype future products. It just gives the competition a heads up of what is to come and no one outside of a few car enthusiasts will know. The products feel dated and stale when they finally hit the showrooms.
It’s title “It’s time for a renaissance” implies the current available products are from the dark ages. There you go guys, hype the future and bad mouth the stuff you have in the showroom. Well done.
I’d fire EVERY brand/PR person in GM. They are all terrible and have been for decades.
Spot on Mark – look at all of those past super bowl ads from GM featuring upcoming EVs that backfired as it directly led to a significant spike in Tesla sales. GM gets minimal return on millions of advertising dollars (including useless product placement in streaming shows) and would be better off using that money to figure out how to ramp up production and improve supply chains. For decades GM has been faced with impactful 50:50 decisions that have contributed to where GM is now and it is clear that most choices were flat out wrong. I’m not sure GM can recover from its current choices/bets with lack of vertical integration, BEVs, Ultium batteries, China, lack of hybrids, sedans, etc, while CAFE standards continue to rise beyond what is possible with larger vehicles. GM is 100% reliant on trucks to stay afloat and they won’t sell enough 9,000 lb, $100k+ trucks or iq’s to offset escalating fines. Add in the imminent UAW strike and you have a recipe for disaster. I hope I’m wrong, but I honestly don’t see GM surviving, as is, beyond 2027 – too many expensive, crippling decisions. Although Ford is in an even worse situation currently, at least Jim Farley is making solid decisions that just may save the company.
Mark makes a good point. GM should stop teasing people with something that isn’t going to happen for who knows when. They did this with the Lyriq – all those pretty commercials touting something tantalizing but in reality, simply unobtainable.
Who the hell is Simu Liu? Never heard of him and doubt more than a few percent of intended buyers have either. What a stupid choice for a stupid vehicle.
Barbie movie that just came out? Marvel series? Plenty have heard of him. Still too early to advertise though.
Agree: never heard of him. Not impressed.
The way GM goes through money on advertising for vehicles you cannot readily buy gives me money laundering vibes. Seriously, something fishy at GM with this.
Drop an ICE into that body!
You people kill me..
Why are you even on this site!
This site is about gm vehicles and lovers of our products. Get a life and go to an Asian car site of maybe find something else to B—— about.
whats the name of the music that was used in this video? My Shazam doesn’t seem to be picking anything up and I don’t see much results. Does anyone know? Thanks