Hand-in-hand with the world debut of the all-new 2025 Cadillac Escalade IQ in New York City on August 9th, General Motors debuted Cadillac‘s first all-electric full-size SUV in the Middle East.
Cadillac’s Middle East arm introduced the all-new 2025 Cadillac Escalade IQ across all of its digital platforms, actively promoting the iconic American luxury SUV reimagined with a fully electric drivetrain as a precursor to the model’s future official launch in the Southwest Asian countries. As such, the Middle East becomes the first region outside of North America where the all-new Escalade IQ is announced.
“Escalade IQ raises the standard just as the original Escalade redefined luxury a quarter-century ago. This reimagining of an icon marks the next step in Cadillac’s all-electric future,” said Vice President Global Cadillac, John Roth. “For more than 120 years, Cadillac’s bold innovative spirit has defined American luxury, and the Escalade IQ embodies this spirit in the most sophisticated form,” he added.
Notably, Cadillac Middle East didn’t just announce the arrival of the all-new 2025 Cadillac Escalade IQ to the region, but is executing a more comprehensive marketing strategy – similar to the one used by the luxury brand in the United States and Canada. The manufacturer is already presenting the new Escalade IQ on the official Cadillac Arabia website and on its social media, taking advantage of the global novelty to generate interest and raise the image of the brand in the region.
Based on GM’s innovative Ultium modular electric vehicle architecture, the first 2025 Cadillac Escalade IQ redefines luxury SUV segment standards with a bold and iconic design, the highest level of craftsmanship and the latest automotive technologies. The 2025 Escalade IQ arrives as the brand’s second flagship after the Cadillac Celestiq ultra-luxury sedan, with a high level of craftsmanship and a driving range of 450 miles or 724 kilometers.
The all-new 2025 Cadillac Escalade IQ will be handcrafted at the GM Factory Zero plant in Detroit, Michigan, the facility tasked with manufacturing Cadillac’s new all-electric icon to supply North America and all international markets it will eventually reach. The new Escalade IQ is expected to be officially launched in the Middle East late next year, after its launch in the United States.