A week after revealing the powertrain of the 2024 Chevy Silverado in Brazil, General Motors has just claimed that the cargo bed of Chevrolet‘s most iconic pickup is the largest in its class in the South American country.
GM Brazil continues the introduction strategy of the 2024 Chevy Silverado 1500 by announcing that its full-size pickup has the largest bed in its class in the Brazilian market, where the large truck segment has recently revived due to growth in demand for pickups due to the promotion of the country’s agro-industrial sector. In fact, the Silverado returns to Brazil after more than twenty years of absence to face the Ram 1500 and the Ford F-150.
In particular, the automaker highlights that the new 2024 Chevy Silverado will offer the largest and most functional cargo bed in its category, making it the most complete option for those seeking a pickup for daily use, leisure or work. Silverado’s bed has best-in-class cargo volume, bed depth, bed length, as well as 12 tie-down points and a unique power open/close tailgate.
“The new 2024 Chevrolet Silverado’s bed will offer a variety of equipment options,” said Executive Director of Marketing at GM South America, Chris Rego, in a statement. “Some items of Silverado’s bed are exclusive and unprecedented for the segment in Brazil, which will be announced at an opportune time,” she added.
Offered in Brazil exclusively in High Country trim and in crew cab short box configuration, the 2024 Chevy Silverado’s bed has best-in-class cargo volume at 1,781 liters or 63 cubic feet, including the most efficient length-depth-height ratio designed to accommodate the most various types of objects. In addition, it comes standard with a spray-on bedliner, a high-definition camera for the cargo area and a 240V socket. It will also offer a bed divider and a power-retractable tonneau cover as accessories.
The new 2024 Chevy Silverado 1500 will be presented for the first time to the Brazilian public this week during the 2023 Expointer agricultural fair, open from August 26th to September 3rd at the Assis Brasil Exhibition Park, in the Esteio municipality of Rio Grande do Sul state of Brazil. The official launch and start of commercialization of the truck in Brazil is scheduled for the last quarter of the year.