Making its formal introduction for the 2024 model year, the Cadillac Celestiq drops in as the luxury brand’s all-new, all-electric flagship, offering a variety of top-shelf features all wrapped in a captivating four-door package. Obviously, all that goodness doesn’t come cheap, with GM previously stating that MSRP for the Cadillac Celestiq is expected “to begin north of $300,000.” Now, one Cadillac executive is providing a more specific figure with regard to Cadillac Celestiq pricing.
In a recent post to social media, Cadillac CMO Melissa Grady Dias addressed the Cadillac Celestiq design and customization process, announcing that clients are now invited to begin their vehicle customization journey. The post included a note that “the bespoke spirit of Celestiq will be determined by the clients level of curation, but the blank canvas will start at approximately $340,000 MSRP.”
The social media post also notes that the $340,000 MSRP figure does not include Destination Freight Charge, tax, title, license, dealer fees, or optional equipment. The post goes on to say that the “dealer sets final price.”
As GM Authority was the first to report back in May of 2022, the Cadillac Celestiq is extremely customizable, and offers a wealth of opportunities for customers to tailor the ultra-luxury sedan to their specific tastes. To help guide customers through the customization process, the sedan is available in a range of different design themes that include specific colors and materials, essentially providing a solid starting point in the customization process.
“Engaged clients and their Celestiq Certified Dealer of choice will be guided through a design consultation process by a Cadillac concierge, dedicated to assisting them with every aspect of their vehicle design journey,” Dias writes. The Cadillac CMO also indicates that clients will have an “opportunity to work with some of the worlds [sic] most talented designer to ensure their vision is completely understood and executed with extreme precision.”
As for the technical details, the Cadillac Celestiq rides on the GM BEV3 platform, with a two-motor powertrain and 111 kWh battery providing the motivation. Each Cadillac Celestiq is assembled at the GM Global Technical Center in Warren, Michigan.
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Comments
GM will sell literally tens of these and lose money on every one.
Does anyone really care?..It’s all about…..look at me……who cares.
I think you missed the part where they’re charging $340,000 for a vehicle with zero customization. Do you honestly think it costs $340,000 to build one car?
They’re following the Rolls/ Bentley/ Maybach model. A model designed to maximize profits for those brands and the difference here is that the basic platform, propulsion systems, and other tech was already developed and paid for.
I think you missed the part where they spent 81 million to create a manufacturing plant in Warren to build this. That doesn’t include the labor involved to hand build these things. You have to sell a lot of them to recoup those costs alone. Not to mention it’s based on the Ultimum platform, which has yet to turn a profit. Adding a vehicle that you sell a few of a year is not going to help your bottom line. It is buying them a lot of advertising though. Everyone is talking about how expensive it is.
$81 million for a production line is relatively affordable for a new plant. On average, a new auto plant is near $1 Billion. This assembly line is also expected to offer customer interaction so they can watch their car being assembled. So, again… pretty affordable.
That’s…not that much
Let’s say they make 30% margin, and the average car goes for $400,000. They sell 675 units they paid for the plant. Of course there’s engineering development cost too, so call it…..1500, 2000 units to break even? I thought I remember they were setting up for like 4 units/day production or something so that’s only a couple years of production. That’s a no brainer investment
Of course you have to actually sell 2000 of them. Rolls sells ~4k/year. Mercedes-Maybach sold 21k last year. I don’t expect GM to match either of them but 500-750/year certainly seems attainable based on the demonstrated market size
That’s it? Time to reserve one or maybe two!
The ugly girl at the dance.
Think I’ll wait for the mid-cycle refresh.
Ah, the car for the masses.
The car is priced around the Ghost so that is interesting. Customization could be through the roof nonstop.
Anybody willing to pay 340,000 for this, and it’s still not loaded to the max. Should be put in a padded room with the key thrown away!
This car better be loaded to the max as standard outside customization for that price. This is Cadillac’s first entry back to rarified air and would hate to think of paying separate for something like Ultra Cruise for example. Not certain but I highly doubt any special tech will be missing from this car but nothing is final yet as this car is at later stage of development and still being road tested before Cadillac makes it official for production for Dec.
What a waste of time, money and effort. No idea what Caddy or GM are doig
What a waste of time, money and effort. No idea what Caddy or GM are doing.
Chris H: I certainly feel that way about the entire Hummer line! What a waste. But at least Cadillac has a reason to do this and this car “could” be the one that actually puts Cadillac back where they belong as the “Cadillac of…….”
Hummers are just a complete waste of resources that need to be going to other relevant brands.
Looks like Cadillac will be the first manufacturer to offer a $200,000 rebate.
The Celestiq will be built to order, so we dont have to worry about over production. What should be built for the mass market luxury segment is the updated CT6 with upgrades and additions for the NA market.
I expect the battery configuration (down the middle instead of under the whole floor), motor, and suspension will be used for a lower-priced, mass-production large Cadillac sedan in a few years to amortize the development costs. Too bad it will be an EV instead of a V8.
I think you are probably right on that point. Still it would be interesting to see what they would come with.
All Ultium platforms are skateboard style, so there will be no battery down the middle for any upcoming vehicles.
Look at an interior pic, and tell me there aren’t batteries in the monster console. It’s only 55″ tall. There’s not enough room under the floor.
Is it just me?
I just can’t see how this car is worth $170,000..
Only the spoiled children of daddy Warbucks will drive this.
Of course, government officials using OPM (other peoples’ money) will All drive it- so that is where the car becomes profitable.
Except the CT6 is only available over seas. They quit selling them in the US a few years ago. Largest sedan you can get is the CT5, which is a far cry from having a long wheel base luxury ride.
No disrespect to GM Authority, but this “news” was reported in other sites and general news mid-last week.
Shouldn’t GMA, being of “GM” with authority, have known this and reported it earlier?
Prediction: The Rolls Royce Sceptre will outsell this ugly overpriced vehicle by a 3-1 margin.
Hey, look! Another affordable EV.
It’s a halo car, designed to replant Cadillac up there as the “Standard of the World.” It’s not meant to make money. And it won’t.
We won’t mention that it’s a hatchback,
A fool and their money is soon parted.
Can I get mine customized with the ZZ632?
The second gen Celestiq update should refine the styling so it looks more the part. Only wish Lincoln would show something competitive. At $340K, Gm is making a big profit to re invest into the program.
If this vehicle sticks around for a decade during its current cycle, the refresh could happen in 2029. I read somewhere that this vehicle will be around many years from Cadillac officials. I’m asking myself what is many years according to Cadillac.
Looking at the Celestiq from today’s design philosophy may seem underwhelming to some. However, the Celestiq is built on the elegance, tradition and premium history of the Cadillac of the ’40s, ’50s and ’60s. The Celestiq ties together the eras of great Cadillacs. The design is timelessly gorgeous. It’s priced well out of my price range, but GM hit its mark for the market the Celestiq is designed for. After all, if you have the bills to afford such as piece, it has to be timeless. You are not going to buy a new one every five years.
With Celestiq, I am hoping Cadillac re-establishes itself as the automotive marque of elegance.
It hasn’t been anywhere near the marque for decades, because of the penny pinching within GM. They lost their way and now they want to try and come back 50 years later with an all electric car that cost 340,000 without customization. Please, there shouldn’t be anything to customize at this price point, give me a Rolls or a Bentley. At least then, people will recognize that you have to much money to play with.
People who want this car will understand customization costs money. There is no difference if you take a bread-n-butter make/model and have it customize to a third party shop. There are a lot of people who take their Escalades and G Class to outside shops for customizations and you see them on the road.
I’m not into customization of my personal vehicles and I’m sure the third party or lets say outside customization shops do a great job since there is a market for it but if I was in the market for the CELESTIQ, I would not have a problem getting a level of customization of my choice because it will be done at the factory without taking it to anywhere else. If the plant allows polymer film on the exterior to keep from scratches, rock chips and tinted windows than that is a special treatment for the client of this car they don’t have to worry about.
$340K is a starting price point for this car. Cadillac is willing to play in this field next to Rolls and Bentley. And don’t get me started with Bentley. Bentley is nothing special next to Rolls Royce. Cadillac can afford to ask that much for this vehicle since there will be an annual cap of 500 units for few select markets.
Johnls_39: You are correct about the customization of vehicles and it’s certainly not new. I personally hate after-market stuff and modifications, but it’s a way for a buyer to make a vehicle their own. When I started selling cars back in 1988, the “in thing” with luxury cars (mainly Cadillac and Lincoln) was to add those fake tops, nasty gold packages and the worst of all, the fake spare tires on the trunk and over-sized chrome grills. To this day, I feel dealers putting that stuff on Cadillac’s ruined the brand for many years. Now today, you have people sending their ugly box Escalades and G-wagons to have oversized rims and whatever else they can stick to them in order to stand out and be seen. These fads today are just as bad (IMO) as the gold and grills of the 80’s. But there’s a huge market and lots of money being made there.
So this new thing for Cadillac (bespoke??) is just a way for the company to grab their piece of the pie. For me, I find high priced vehicles to be a waste and I’d never spend money on them even if I had it. But I feel Cadillac will have a hit with this car as it will do a lot for them. No matter if they make money on it or not isn’t the point. This will buy Cadillac cred that they lost many years ago.
I think the Cadillac CT6-V Blackwing is the best full size Cadillac sedan that Cadillac ever built and it’s a whole lot less expensive. I know the Celestiq is a halo product for the marque. I doubt if Cadillac really cares if they make a dime. The Escalade now is the big dog in Cadillac and it saved the franchise. People still use the phrase that, this is the Cadillac of this or that. Cadillac still means something. It means the best. Cadillac needs to build premium products that can stand toe to toe with anyone in the world. I hope the Celetiq is a success. Cheers!
Cadillac for decades was always gm’s flagship ! It also is the pinnacle of luxury and technology which eventually trickles down to all of the sub brands ! This is a good move for Cadillac showing the world they can compete against the luxury automotive market and draw customers to the dealership !
MY OPINION IS THE CELESTIG IS OVERPRICED BY $300,000 AND I STILL WOULD NOT BY IT AT $40,000. I CANNOT BELIEVE THAT CADILLAC READS ALL THE NEGATIVE COMMENTS THAT HAVE BEEN WRITTEN EVERYWHERE ON THIS MISTAKE AND DECIDES TO CANCEL IT.
Someone at the GM design studio has been reading the Emperors New Clothes too long. Everyone is afraid to tell the GM head and his team, that this is ugly. Ugly is too kind. What a waste of resources on a good idea. Now, GM leadership is doubling down on this monstrosity. GM used to have clinics for their clients getting feedback. No way in hell that if this thing was in a clinic, that word came out describing it as good looking, beautiful – words that used to be synonymous with CADILLAC of old.
Now if they shortened it up just a bit, made it a two door with gull wing doors, they might have something……….
Just saying……….
So is a bigger, more opulent, more expensive, higher power consumption EV greener than a Chevy Bolt? With cars like this, I dont get the whole green movement. Seems counter productive.
The EV craze has nothing to do with saving the earth and everything to do with status.
Gosh dang, that car is loooooooooooooooooooooooooooooooooong.
Remember, this is the car company that has failed at every attempt to make a specialty car. They couldn’t even make a go at selling a re-bodied Corvette. And then there is the Allante or the Catera. Must I go on? No wonder GM is out of the sedan business. Who is going to blow that kind of money on a GM product when you could buy a truly exclusive brand?
Karla396: You are correct in that GM failed with many of these specialty cars. However, it’s wasn’t so much the cars, but GM’s total lack of commitment to anything that doesn’t sell in huge numbers for long periods of time. Stick with me here for a moment.
Examples: Cimarron. NOT a good car in 1982. Rushed and pushed way before it was ready. The damage was done immediately. Yet if people didn’t look at it from the 1982 year and instead looked at it from the 1986 to 1988, and if Cadillac/GM would have stuck with it and continued to make great improvements, that could have been a great car. The same can be said about the diesel engines. Same for the Allante, XLR, ELR and so on.
But what does GM do? They make a mistake, fall off the horse and then run away instead of getting back on and doing what they should have done. It seems like they never learn either.
I would develop my own “Fleetwood Brougham” or “Sixty Special” package being I’m paying. Love those tufted seats and padded vinyl roof!! Finally, I can have it my way but hold the mayo and the pickles.
Gets uglier every time you look at it. Yeesh.
If you want to see cool looking Cadillacs, go to your local classic car show.