GM operates around the world, with China being the automaker’s largest market by volume. One of GM’s key Chinese operations is its Advanced Design Studio in Shanghai, where the GM China team crafts the latest styling trends and design language for GM’s local and international models. Now, we’re taking a quick tour of the GM China Advanced Design Studio thanks to the following video.
The video was recently posted to social media by the GM Design Instagram feed (@generalmotorsdesign), offering up a single uninterrupted shot that roves around the GM China Advanced Design Studio to show off some of the activities taking place there. Be warned, though, the video is shot in landscape orientation, and the swerving camera could make some viewers a little dizzy.
GM expanded its Advanced Design Studio in 2021, nearly doubling the space to 5,000 square meters (53,820 square feet), while also hiring new designers to round out the team. The expanded facility now incorporates a more flexible creative space, as well as advanced, specialized equipment, processes, and technologies. Standout additions include two full-size milling platforms, a color, materials and finish study, a head-mounted display study, a virtual reality room, and an atrium with variable color temperatures.
Critically, the facility will help to shape GM’s future with regard to all-electric vehicles and autonomous vehicles. China is the largest electric vehicle market in the world.
The video is pretty high-paced, and quickly covers a broad variety of studio features, as well as a ton of different cars and concepts. For example, one of the clay models shown in the video is the Chevy FNR-XE Concept that GM debuted last November during the GM China Tech Day 2022 event. The Chevy FNR-XE Concept was the Bow Tie brand’s first concept vehicle based on GM Ultium Battery and GM Ultium Drive propulsion technology that combines GM’s global resources with its local development capabilities in China. The video also briefly shows the all-new Buick Proxima Design Concept, a sleek, gull-winged all-electric sedan.
Check out the full video right here:
View this post on Instagram