The automaker has revealed the first official images of the refreshed 2024 Buick Regal, specifically presenting the exterior look of the updated midsize sedan that introduces some cosmetic tweaks to fit Buick’s new design language and corporate image. As such, the 2024 Regal is partially transformed and follows in the footsteps of the Buick GL8 Century and all-new LaCrosse – without being completely redesigned.
Notably, the refreshed 2024 Buick Regal represents the second facelift of the current sixth-generation Regal that was first introduced to North America in early 2017 as a 2018 model-year vehicle. The first refresh came three years later with the official launch of the 2021 Buick Regal in China, already as a domestic-market-exclusive nameplate in that country.
Despite only one section of the body being redesigned, the updated 2024 Buick Regal presents a fresh and markedly different look from the previous model year. The only major change to the 2024 Regal is the new front fascia that embraces the Pure Design language, with the sharknose look supporting the new Buick logo and a massive trapezoidal grille combined with the new lower bumper trim.
The rest of the 2024 Buick Regal’s exterior remains exactly the same as on the previous model year, including the same headlamp and taillamp clusters with the previous LED lighting signature both front and rear. The other external novelties correspond to minor changes such as new alloy wheels and the emblem of the revised Tri-Shield emblem on the trunk lid. Although the company has not revealed it, the interior design and the powertrain will not receive any notable changes either.
The refreshed 2024 Buick Regal is expected to officially launch in China over the next few weeks and simultaneously begin arriving at dealerships, as is customary in the country. Starting with the 2022 model year, the Regal has been sold in the Chinese market with a stripped-down trim lineup spanning Luxury and GS trims that, oddly enough, are more expensive than the new LaCrosse. This should be corrected with the arrival of the updated model year.