Refreshed 2024 Buick Regal Officially Unveiled In China
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SAIC-GM, General Motors’ major joint venture in China, has just officially unveiled the refreshed 2024 Buick Regal as part of Buick‘s entire vehicle portfolio facelift in the country.
The automaker has revealed the first official images of the refreshed 2024 Buick Regal, specifically presenting the exterior look of the updated midsize sedan that introduces some cosmetic tweaks to fit Buick’s new design language and corporate image. As such, the 2024 Regal is partially transformed and follows in the footsteps of the Buick GL8 Century and all-new LaCrosse – without being completely redesigned.
2023 Buick Regal
Notably, the refreshed 2024 Buick Regal represents the second facelift of the current sixth-generation Regal that was first introduced to North America in early 2017 as a 2018 model-year vehicle. The first refresh came three years later with the official launch of the 2021 Buick Regal in China, already as a domestic-market-exclusive nameplate in that country.
Despite only one section of the body being redesigned, the updated 2024 Buick Regal presents a fresh and markedly different look from the previous model year. The only major change to the 2024 Regal is the new front fascia that embraces the Pure Design language, with the sharknose look supporting the new Buick logo and a massive trapezoidal grille combined with the new lower bumper trim.
The rest of the 2024 Buick Regal’s exterior remains exactly the same as on the previous model year, including the same headlamp and taillamp clusters with the previous LED lighting signature both front and rear. The other external novelties correspond to minor changes such as new alloy wheels and the emblem of the revised Tri-Shield emblem on the trunk lid. Although the company has not revealed it, the interior design and the powertrain will not receive any notable changes either.
The refreshed 2024 Buick Regal is expected to officially launch in China over the next few weeks and simultaneously begin arriving at dealerships, as is customary in the country. Starting with the 2022 model year, the Regal has been sold in the Chinese market with a stripped-down trim lineup spanning Luxury and GS trims that, oddly enough, are more expensive than the new LaCrosse. This should be corrected with the arrival of the updated model year.
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Being an owner of a 2019 Buick Regal, I am not a fan of this one. Too much grill for me.
“Too much grill for me.”
Too much grille for you and a couple friends too.
yeah seems as infiniti lexus japanese or so, find it horrible
Please just launch the 1995 Buick XP2000, that would be OK, most beautiful Buiq all time.
Too much grille, and shows the same headlong rush into “generic” as the Envista. Nothing about either one says “Buick”. Just, “car”.
Bold, but cool.
Being an owner of a 2017 Regal T, this looks like a Camry up front.
Not Good.
I like the profile, and surprisingly the rear. But I agree, too much grill.
This is a travesty of automobile design. Visually horrific and a disgrace to Buick’s heritage. Should never have been given the OK.
So true. Rather than be the innovators of design, Buick is copying the competition. What would Harley Earl say.
Yuck.
At a first glance this looks like a 2015 Toyota Camry or a Hyundai Sonata. Kinda generic looking. Really not at all what a Buick should be.
I agree totally…. That this grill says Hyundai……. 🤮
…and just when I thought the Cylon helmet design trend was limited to Lexus. I guess they wanted some family resemblance to the LaCrosse, but this probably wasn’t the best direction to go in. Taken as a whole, the design is pretty generic and forgettable, but the grille is memorable for all the wrong reasons, imho.
I bet it is just a brief placeholder and that the Buick Electra EV that replaces it will be similar to the Proxima Concept.
2023 front end is much better. I wouldn’t touch the 24 model, it’s a step backwards, sorry
What ever happened to the traditional Buick Waterfall grill? Toyota started these wide mouth grills that’s infecting the auto industry as a whole. It’s like the 50’s 60’s, who could outdo each other with the biggest tail fins.
“What ever happened to the traditional Buick Waterfall grill? ”
They did that to death for two decades on a bunch of soporific models for geriatric customers and tanked the entire brand.
Oh ya Nate, your right, I do remember seeing an old lady in GX racing an old man in a GNX back in the 80’s and dam if those two Buicks didn’t have a Waterfall grill. So glad they made those “soporific” cars back then. Watching those two “geriatrics” blow past me was sooo funny.
Since you’re losing track of time in your old age, you might notice that I said “two decades” and the 80s was over 3 decades ago now.
Yes, back then Buick were normal cars that regular people bought and enjoyed.
Well then Nate, there you have it. Wisdom comes with age. You have a lot to learn wipper snapper.
I’m almost 50. I drove a Buick in high school and later a 2 door LeSabre in the 90s.
Buick is dead to me.
Hideous front end face-lift, totally inconsistent with the rest of the car. Stop trying to ape the equally ugly Lexus!
Nate: You may be correct, but you are also failing to understand that the 70 and 80’s Buick also had waterfall grills.
It wasn’t the grille that was the problem.
It was the crap they stuck it on later.
Oh nooooo, That face. I don’t even know what to compare it to, but it’s just so ugly. It’s not just that there’s way too much grille, but nothing seems to work together and it looks kind of like a melted blob. I feel like if you told AI to design a new face for the Regal, it would look better than this.
Previous generation is more beautiful.
At least it didn’t get the ridiculous new head lamps that almost combine Buick “wings” with Corvette lamp styling like with Envista. Looks nothing like Wild Cat. There front facia won’t solve Buick’s sales problem. All foriegn brands except Tr Tesla are suffering in China and Buick US has had a weak follow for over one decade
OH DEAR GOD
The side and rear of the car are very attractive to me, maybe not very Buick-like, but nice. But then that front end just kills it.
7/25/23 Great news Dan! Mary just came out and said that the Bolt is coming back officially.(-MSN)
Christmas in July! That will be my next car in a few years.
I think the complaints about the front end are over the top. It’s not an electric car. It has a radiator that needs an opening up front. And by gum it, that opening does the job. And I think the grille that hides the radiator fits in well with all the other visual details in the front end. Especially when compared to some of GM’s EVs such as the Cadillac Optiq whose front end has useless throwaway elements that do little to nothing for the car itself.
Was WAY better before the redo. That front end is…horrible.
Secret plan is to destroy Buick and China implodes.
What the hell are all of you commenting on something just for China? This just pisses me off more and just makes me hate Generous Motors even more!!
A face only a mother could love.
Horrible.
I think that grill is ridiculous. I didn’t like it when Lexus did that and I don’t like it on the Regal at all.