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OnStar Launches New Advertising Campaign: Video

In addition to transitioning to all-electric powertrains across its light-duty vehicle lineup by 2035, GM is taking a tech-centric approach to its products in other areas as well, with features like GM Super Cruise semi-autonomous driver assist and various safety systems touted front and center. Critically, the OnStar brand will be a major component of GM’s tech offerings. Now, GM is launching a new advertising campaign that highlights what’s on offer, as seen in the following brief video.

Screenshot from a new OnStar video advertisement.

Clocking in at just 45 seconds, the video is titled “The Future is Better with OnStar,” and opens with an OnStar-branded spaceship orbiting Earth. Inside the spaceship, we see a futuristic command center, where an OnStar employee hits a button that says “Initiate Super Cruise.” We then see a blue beam shoot down to a Cadillac Lyriq, where the driver is delighted to find that she can remove her hands from the steering wheel while Super Cruise pilots the luxury crossover down the road.

Next, the blue beam sends some video to a set of rear-facing screens in order to entertain a few younger, rear-seated passengers. Next, we see a Buick Envision driving down a rain-sodden road, its passengers looking a bit nervous. The blue beam connects to the Envision’s infotainment center to provide a safer route. Finally, we see a Chevy Blazer EV passenger receive a notification on their smartphone letting them know that their vehicle is now fully charged.

The video ends with OnStar’s new tagline – “Better Never Stops.” The new ad campaign is the first as GM rolls out a new look, a new design, and new messaging for OnStar, all of which ties into GM’s all-electric strategy.

Critically, GM is now developing its new Ultifi software platform to offer a variety of connectivity features and apps to customers. GM says it expects new software and subscription services to generate somewhere between $20 billion to $25 billion by 2030.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Depending on Boeing, Airbus, Embraer, Comac, Sukhoi, Antonov, GM etc … we will never have a Startrek like that !

    Maybe George Lucas or Disney solve but have my doubts

    Reply
  2. I don’t know about the rEst of you but…
    I am supEr stokEd about not only paying for Extra fEaturEs to bE installEd on my vEhiclE, likE I do now, but thEn, instEad of just bEing ablE to push a button to turn thEm on, I would havE to pay a monthly fEE to activatE thEm on so I can usE thEm.

    Having thE hEatEd stEEring whEEl activatEd will bE totally worth thE $59.99 a month for an Onstar subscription with pointlEss fEaturEs that my phonE alrEady has.

    Oh boy! ThE futurE looks so awEsomE!

    Reply
  3. There has been already too many accidents and injuries or even deaths from stupid people thinking their vehicle can safely drive itself so they can sleep on the way to work or home. If you can’t operate your vehicle you need to take a bus!!! Tomg

    Reply
  4. Can onstar send out my Escalade to make my pickups around my route then back to Elizabeth? So I can stay non bed?

    Reply
  5. Can anyone answer – what can Super Cruise do that BMW, non-subscription, eDrive does? with eDrive it will stay in lane, changes lanes if you put turn signal on, change speed with traffic, as long as you are looking forward? why pay for subscription when you can buy a car with similar features without monthly payments?

    Reply
  6. This is all B.S. None of this is needed. OnStar was good for the hands free phone, when it had that. Sending help in the event of a crash is a good thing and theft recovery is worthwhile. The rest isn’t worth the powder to blow it up. Now, without the phone, it’s totally worthless.

    Reply

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