Hot Wheels Mega 1977 Pontiac Firebird Is A Target Exclusive

It’s hard to argue that the second-generation Pontiac Firebird is one of the brands’ most iconic models. Following the success of the Smokey and the Bandit movie, the legacy of the Screaming Chicken was solidified, as the second-gen Firebird was more popular in its last few model years as compared to earlier ones. Now, Hot Wheels and Mega are offering a 1977 Pontiac Firebird model, available exclusively at Target.

In a new collaboration between Mega and Hot Wheels, this 1977 Pontiac Firebird model represents one of the most popular model years of the muscle car. Featuring an authentic paint job and Firebird logo, this self-assembled model does a good job at capturing the Firebird’s iconic shape. Additional features include a removable engine and hinged hood, along with a suite of minor interior details.

As previously mentioned, this 1977 Firebird model can only be purchased through Target, and it’s currently available for pre-order.

As a reminder, the second-generation Pontiac Firebird ran from the 1970 to 1981 model years, and was sold alongside its corporate platform-mate, the second-gen Chevy Camaro. Over the course of the first few model years, the Firebird was available with a plethora of powerful engine options, which included the Pontiac-exclusive 455 cubic-inch V8 Big Block gasoline engine.

Unfortunately, with the arrival of the malaise era, horsepower ratings and engine options slowly dwindled. After the 455 engine was dropped for the 1977 model year, the most muscular Firebird offering was the 200-horsepower, Pontiac W72 400 cubic-inch V8 in the Trans Am.

However, despite the lackluster output figures, the popularity of the Firebird skyrocketed during this period. In fact, the 1979 Firebird crested the 211,000 units sold figure, including more than 117,000 units of the Trans Am variant.

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