In the most recent edition of the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, GMC was ranked very well, indicating that consumers are content with their Big Red vehicle.
According to the 2023 J.D. Power APEAL Study, overall satisfaction across the automotive industry fell, marking the first time there was a consecutive year-over-year decline. GMC was ranked third overall with a score of 858 out of a possible 1,000 points. This puts Big Red between rivals Ram and Mini, which posted scores of 873 and 856, respectively.
Notably, the segment average stood at 837.
There were several key findings in this study, including:
- Both premium and mass-market segments decreased in overall satisfaction
- Owners prefer Android Automotive Operating System (AAS) with Google Automotive Serves (GAS)
- Satisfaction with fuel economy was better among BEVs than gas-powered vehicles
- Electric vehicles are closing APEAL gap with ICE-powered vehicles
- Tesla satisfaction is declining
For background, the 2023 J.D. Power APEAL Study is based on the responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership, and nine of the 10 measuring factors declined on a year-over-year basis. The study was fielded from February 2023 to May 2023, based on vehicles registered from November 2022 to February 2023.
“The decline in consecutive years might look small, but it’s an indicator that larger issues may lie under the surface,” J.D. Power Auto Benchmarking Senior Director Frank Hanley stated in a prepared statement. “Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced. This downward trajectory of satisfaction should be a warning sign to manufacturers that they need to better understand what owners really want in their new vehicles.”
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Comment
Until complaints about the mid-size truck OTA software updates skew the data. Which they will.. At this point I have to say, this new truck rollout was pretty much a disaster.. anyone who disagrees is simply ignorant about what a successful rollout is supposed to look like. If you don’t know, “it’s been a friggin disaster.”