In the most recent rendition of the J.D. Power Website Evaluation Study, GMC was ranked very highly, indicating that Big Red’s website is providing potential consumers a good user experience.
According to the J.D. Power U.S. Manufacturer Summer 2023 Website Evaluation Study, GMC was ranked second overall with a score of 729 out of 1,000 in the mass market segment. This places the brand between rivals Ram and Jeep, which each earned a score of 735 and 728, respectively. Fellow GM brands Chevy and Buick placed ninth and sixteenth, respectively, with scores of 718 and 689, respectively.
Notably, the segment average was 713, while Ford and Volkswagen were placed at the bottom with scores of 684 and 683, respectively.
“Website satisfaction can be volatile and automotive websites are not immune to changing preferences,” J.D. Power Digital Solutions Director Jon Sundberg was quoted as saying. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.”
For background, the first rendition of this study was released in 1999, has been issued on a semi-annual basis since, and examines customer satisfaction while shopping for a new vehicle on automotive manufacturer websites. The latest version of the study is based on survey responses collected from 10,202 new-vehicle shoppers who indicate that they will be in the market for a new vehicle sometime in the next two years. For the Summer 2023 edition, responses were fielded between April 2023 and May 2023.
These responses were focused primarily on four key metrics. Listed in order of importance, these metrics include: information / content, visual appeal, navigation, and speed. The responses were then used to calculate an overall satisfaction score for each automotive manufacturer studied.