As previously covered by GM Authority, General Motors is set to attend the upcoming 2023 Detroit Auto Show – also known as the North American International Auto Show (NAIAS) – along with rivals Ford and Stellantis. Now, it appears as though the Big Three will each unveil new products at the show.
Set to take place at Huntington Place, Detroit from September 13th to 24th, there will be a total of six new vehicles revealed across the three major automakers. Notably, the 13th and 14th will primarily be a Media and Technology event, while the show will be opened to the general public from the 16th to 24th.
“We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show,” Detroit Auto Show Chairman Thad Szott said in a prepared statement. “We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest.”
As to what General Motors could potentially reveal at the show, here are a few possibilities, including:
- Refreshed 2024 Chevy Tahoe
- Refreshed 2024 Chevy Suburban
- Next-gen Chevy Bolt EV
- Refreshed 2024 GMC Yukon
- Next-gen 2024 GMC Acadia
- Refreshed 2024 Cadillac Escalade (ICE model)
- All-new Cadillac Optiq
- All-new Cadillac above-Lyriq electric crossover
- All-new Cadillac Lyriq-V
- All-new Buick Electra E5
“We’re excited to welcome consumers to our hometown as we showcase never before seen products in addition to our full portfolio of award-winning best-selling products and brands,” GM Vice President of Product and Brand Communications Michelle Malcho was quoted as saying.
It’s worth noting that this rendition of the Detroit Auto Show is set to highlighted by the inclusion of a new Powering Michigan EV Experience indoor track. This immersive experience will allow visitors to test a wide range of electric vehicles.