GM debuted the 2024 Chevy Colorado ZR2 Bison in May, pulling the sheets on all-new off-roader variant following the launch of the third-generation 2023 Chevy Colorado midsize pickup. As one might expect, the 2024 Chevy Colorado ZR2 Bison is packed to the gills with off-road-spec equipment and upgrades, making it quite the enticing offering for enthusiasts. Interestingly, GM says it will double production volume for the 2024 Chevy Colorado ZR2 Bison following high demand.
During a media briefing held prior to the official 2024 Chevy Colorado ZR2 Bison reveal, the Director of Chevrolet Truck Marketing, Mike MacPhee, addressed production volume for the all-new off-roader:
“With Colorado, we’re all about making it made for more, and with Bison that includes volume,” MacPhee said. “In fact, we’re doubling our volume on this truck and that’s really in response to customer demand. Now what we’ve done here is create the ultimate baja racer, it’s an overlanding warrior and we cannot wait for our customers to get behind the wheel.”
In a follow-up Q-and-A session, the Chevy team was asked to provide additional clarity, with one member of the media asking specifically what volume would be doubled, given the production volume of the previous generation was increased mid-run due to high demand. In response, Chevy said that the doubling of volume for the new generation was based on the bumped-up production volume of the previous generation.
Similar to the Chevy Silverado 1500 ZR2 Bison and Chevy Silverado HD ZR2 Bison, the 2024 Chevy Colorado ZR2 Bison was developed in partnership with American Expedition Vehicles (AEV), and includes a number of components sourced directly from the aftermarket off-road performance company. Standout equipment highlights include an AEV heavy-duty front bumper and a set of AEV 17-inch beadlock-capable wheels wrapped in 35-inch tires. There are also segment-exclusive Multimatic front and rear Jounce Control Dampers with DSSV dampers.
Based on the third-gen Chevy Colorado pickup, the 2024 Chevy Colorado ZR2 Bison cradles the turbocharged 2.7L I4 L3B gasoline engine as standard, with output rated at 310 horsepower and 430 pound-feet of torque. The updated GM 31XX-2 platform provides the underpinnings, while production takes place at the GM Wentzville plant in Missouri.