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GM To Double 2024 Chevy Colorado ZR2 Bison Production Volume

GM debuted the 2024 Chevy Colorado ZR2 Bison in May, pulling the sheets on all-new off-roader variant following the launch of the third-generation 2023 Chevy Colorado midsize pickup. As one might expect, the 2024 Chevy Colorado ZR2 Bison is packed to the gills with off-road-spec equipment and upgrades, making it quite the enticing offering for enthusiasts. Interestingly, GM says it will double production volume for the 2024 Chevy Colorado ZR2 Bison following high demand.

The 2024 Chevy Colorado ZR2 Bison perched on a rock.

During a media briefing held prior to the official 2024 Chevy Colorado ZR2 Bison reveal, the Director of Chevrolet Truck Marketing, Mike MacPhee, addressed production volume for the all-new off-roader:

“With Colorado, we’re all about making it made for more, and with Bison that includes volume,” MacPhee said. “In fact, we’re doubling our volume on this truck and that’s really in response to customer demand. Now what we’ve done here is create the ultimate baja racer, it’s an overlanding warrior and we cannot wait for our customers to get behind the wheel.”

In a follow-up Q-and-A session, the Chevy team was asked to provide additional clarity, with one member of the media asking specifically what volume would be doubled, given the production volume of the previous generation was increased mid-run due to high demand. In response, Chevy said that the doubling of volume for the new generation was based on the bumped-up production volume of the previous generation.

Similar to the Chevy Silverado 1500 ZR2 Bison and Chevy Silverado HD ZR2 Bison, the 2024 Chevy Colorado ZR2 Bison was developed in partnership with American Expedition Vehicles (AEV), and includes a number of components sourced directly from the aftermarket off-road performance company. Standout equipment highlights include an AEV heavy-duty front bumper and a set of AEV 17-inch beadlock-capable wheels wrapped in 35-inch tires. There are also segment-exclusive Multimatic front and rear Jounce Control Dampers with DSSV dampers.

Based on the third-gen Chevy Colorado pickup, the 2024 Chevy Colorado ZR2 Bison cradles the turbocharged 2.7L I4 L3B gasoline engine as standard, with output rated at 310 horsepower and 430 pound-feet of torque. The updated GM 31XX-2 platform provides the underpinnings, while production takes place at the GM Wentzville plant in Missouri.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. GM can build 5 billion of these trucks if they so choose. If they are unable to deliver them to customers, it doesn’t much matter.

    Barra and her crew better plan on adding onto their existing lots, in order to park the increased volume while they wait several months for shipping.

    Reply
    1. How about getting customer orders fulfilled (and the dealerships) first.

      Reply
      1. Dealer I spoke with they are getting them and are gone as soon as they get them. You have to remember dealers order these way before the average person could so they are first in line. Seems like we have the same issue with GM and a hot vehicle. People are upset they have not got your vehicle yet. Could GM be better at letting you know the status sure, but also remember you are in line for a vehicle that you have no idea how many have been ordered before yours.

        I’m waiting for the 2024 as they will likely have some more features such as the new Ulifi software.

        Reply
      2. The trucking shortage is out if GM’s hands.

        Reply
        1. thought they said it was a rail shortage.

          Reply
    2. GM just added a 100k mile engine warranty to Silverado’s sold with the 2.7L motor. Chevrolet is very confident of its robust engine design and components. Maybe it will add the 2.7L Colorado pickup as well.

      Reply
  2. i want one asap!

    Reply
  3. Meanwhile I’m still waiting on my ZR2 order that was accepted in March.

    Reply
    1. You mean the order you made on the truck that didn’t start building until 2 months ago? Yeah, well, there are a lot of us in front of you, goose.

      Reply
  4. I’m waiting for official ZR2 Bison pricing to be released. I really like the ZR2 Bison over the Ford Ranger.

    Reply
    1. looks like i’ll look at the 2024 toyota tacoma… toyota does not play those scam games.. they just sell a lot of cars and trucks

      Reply
      1. What nonsense is this? Tons of Toyota dealers mark trucks up. And you can’t custom order any Toyota. You have to hope Toyota makes the spec you want and that your dealer can get it. Also, enjoy your no front diff lock, smaller tires, no winch capable front bumper, and substantially less suspension travel 2″+ less ground clearance, etc. Toyota doesn’t make a vehicle as capable as the ZR2 Bison, period.

        Reply
  5. Got my Z71 yesterday. Ordered 1/6. Love it.

    Reply
  6. GM is purposely holding back on production to inflate prices. Wait until everyone stops buying new car and see how they will slow is down again. They figured out its more profitable to build fewer units than over produce. Its a scam and unfortunately until people stop buying its not going to change.

    Reply
    1. LOL!!!! mhm…that’s their devious plan.

      Reply
    2. there is a 23’ colorado zr2 in blue at a dealer in torrance ca. …the dealer added a $5,000 mark up on it and wont budge on the price! the dealer says they mark it up because this model is hard to find! all dealers that have them are adding mark ups on them… so when the 24’ bison arrived you know they will add expensive huge mark ups to them… so just order one & wait for 5-8 months for it!👍🏽

      Reply
      1. ITS SMARTER TO ORDER STRAIGHT FROM THE SOURCE AND NOT DEAL DIRECTLY WITH A DEALER IMO AND YOU CAN BUILD IT HOW EXACTLY YOU WANT IT

        Reply
      2. Awesome. The Torrance dealer will drop that price by 8K when the 2024 are readably available. Just give it 3 months and you will have a deal.

        Reply
  7. Hmm where are they finding the buyers at 50k plus ? This article making seem like there will be lot of these produced . I don’t see number anywhere . So 2000 instead of 1000?

    Reply
    1. They will find a lot of them, chev.

      Reply
  8. Just read an article that Jim is complaining that the canyon and Colorado are not selling and they are below their expectations but here’s a newsflash put some at the dealership. I went the GMC dealership today they’re Cadillacs, Sierra’s trains all over the parking lot, but not one canyon. No one can test drive one you can’t drive up to a dealership and say I want to buy that one GMC get your act together and put some inventory at the dealerships

    Reply
  9. My 2004 Colorado was purchased new in 2004. It has a great truck. My grandson wants now. I’m searching for new 2023 Colorado. I want a lot options on the next Colorado. Can’t find anything like that anywhere.

    Reply
  10. My 2004 Colorado was purchased new in 2004. It has been a great truck. My grandson wants it now. I’m searching for new 2023 Colorado. I want a lot options on the next Colorado. Can’t find anything like that anywhere.

    Reply
  11. I got my 2024 ZR2-Bison 2 weeks ago. After I snagged it they said they had 5-6 come in ready to put a deposit on it. Got it for slightly less then MSRP

    Reply
  12. Does anyone know The total number of 2024 Colorado zr2 bisons produced?

    Reply

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