GM has announced the launch of “Hands Free, Eyes On,” a consumer education program designed to elevate customer confidence in regard to the use of advanced driver assistance systems (ADAS).
As a part of General Motors’ larger goal of expanding its Super Cruise self-driving technology, this educational program is intended to avoid concern and confusion surrounding the use and benefits of ADAS as the technologies become more widespread across the automotive industry.
“We know that to help achieve our vision of zero crashes, we must increase the adoption of ADAS and proactively highlight the benefits they offer,” GM Vice President of Software Defined Vehicle and Operating System Scott Miller stated in a prepared statement. “To increase usage, we must help drivers understand how currently available technologies, like Super Cruise, work and the responsibility drivers have when using ADAS features. We want customers to be assured of what we are doing to safely deploy these technologies.”
To this end, The General has compiled a list of the core elements of a safe deployment of ADAS presented on the GM.com website, including:
- Commitment to testing and validation
- Integrating a comprehensive set of sensor technologies
- Ensuring ADAS has driver attention systems
- Keeping maps updated by monitoring roads and working in conjunction with the public sector
- Educating consumers and stakeholders
It’s worth noting that General Motors appears to be putting a large emphasis on Super Cruise specifically, and demonstrating that the self-driving technology is safe to use. This is notable considering that Tesla’s AutoPilot system has been involved in several high-profile crashes in the past.
Of course, Super Cruise isn’t a fully autonomous driving system yet. At present, the technology requires the driver’s constant attention to operate properly, meaning that the driver is still responsible for the vehicle’s operation. Essentially, although the ADAS is piloting the vehicle, the driver needs to keep their eyes on the road at all times.