GM just announced that it was appointing Norm de Greve as the company’s new senior vice president and chief marketing officer. De Greve will assume his new position on July 31st, 2023, reporting to GM President Mark Reuss. De Greve previously served at CVS Health and Digitas.
Prior to joining the ranks at GM, de Greve served as chief marketing officer at CVS Health, a position he held since 2015. During his tenure at CVS Health, de Greve helped to move the consumer health care company to sixth place on the Fortune 500, consistently gaining market share and establishing the highest national reputation in health care.
Before working at CVS Health, de Greve served in a variety of positions at digital marketing firm Digitas, including president of the Boston and Detroit offices, where he spent several years working to advance digital marketing with GM. De Greve worked at Digitas between 2001 and 2014, and helped to establish the company as a world leader in digital marketing.
De Greve also has experience in investment management and management consulting, and has been recognized with a number of different accolades, including the Most Creative People in Business award from Fast Company, the Most Innovative CMOs in The World award from Business Insider, and an Emmy Award. De Greve holds a bachelor’s degree in economics from Ithaca College and an MBA with honors from the University of Chicago Graduate School of Business.
“Norm is an experienced marketing leader with a proven track record of building brands and supporting business growth in a digital world,” said GM President Reuss. “His broad background, including time spent at Digitas working with GM, is the perfect fit as we continue our technology-driven transformation.”
In other GM executive news, General Motors announced last month that Lin-Hua Wu would join the automaker as the new senior vice president and chief communications officer. Wu will assume her new position in August.