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GM Abandons EXT Trademark For Cadillac Escalade Pickup Variant

Last seen during the 2013 model year, the EXT moniker was used by General Motors for the pickup truck variant of the Cadillac Escalade, a more luxirious counterpart of the Chevy Avalanche. Now, it appears as though the Detroit-based automaker is abandoning the EXT nameplate.

Expiring on June 15th, 2023, it appears as though GM won’t be using the EXT designation for an eventual return of an Escalade pickup. Notably, this trademark was applied with a serial code of 97430464.

A screenshot of GM's abandoned Cadillac Escalade EXT trademark filing.

Before we get ahead of ourselves here, let’s be very clear – there are currently no plans to revive the Cadillac Escalade EXT. With that in mind, if General Motors was considering a Cadillac version of the all-electric Chevy Silverado EV and GMC Sierra EV pickups, it would likely be marketed under a different name than Escalade EXT or Escalade IQ EXT.

Teaser photo of 2025 Cadillac Escalade IQ.

Speaking of electric Cadillac vehicles, the 2025 Cadillac Escalade IQ was teased in May 2023, and is set to be officially revealed on August 9th, 2023. Riding on the GM BT1 platform, GM Authority photographers have captured several prototypes of the upcoming EV, which appear to boast more compact exterior dimensions as compared to the ICE-powered Escalade. On the inside, the interior is expected to be headlined by a pillar-to-pillar infotainment display, while available tech features will include GM’s Ultra Cruise.

Power will be derived from a 24-module battery pack, with motivation delivered via GM Ultium Drive motor and GM Ultium battery technologies. Maximum output is expected to be in the ballpark of 650 horsepower and 600 pound-feet of torque, while range-per-charge will be as high as 450 miles.

Production of the 2025 Cadillac Escalade IQ will take place at the GM Factory Zero plant in Michigan, previously known as the GM Detroit-Hamtramck plant. Deliveries are expected to commence during the 2024 calendar year.

Subscribe to GM Authority for more Cadillac Escalade IQ news, Cadillac Escalade news, Cadillac news, GM EV news, GM business news, and around-the-clock GM news coverage.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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