Ford F-150 Lightning Gets Substantial Price Drop Following Chevy Silverado EV Launch
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Officially unveiled back in May 2021, the Ford F-150 Lightning entered production more than a year before units of the 2024 Chevy Silverado EV began rolling off the assembly line. However, following the commencement of production of the Bow Tie brand’s all-electric pickup, the Blue Oval has decided to significantly lower the starting prices of the F-150 Lightning.
Starting MSRPs of the Ford F-150 Lightning are down across the board. The most significant drop was for the entry-level Pro trim, which fell from $59,974 to $49,995, or by nearly $10,000. The least significant decrease was for the range-topping Platinum Extended Range variant, which dropped from $98,074 to $91,995, or by just over $6,000. Notably, the destination freight charge remains at $1,995.
It’s worth noting that Ford claims that these updated prices reflect efforts to scale down production costs and improved battery raw material costs.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” Ford Model Chief Customer Officer Marin Gjaja was quoted as saying. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
As a reminder, the 2024 Chevy Silverado EV rides on the narrow-body variant the GM BT1 platform, which can also be found underneath the GMC Sierra EV. Notably, the GMC Hummer EV Pickup and GMC Hummer EV SUV ride on the wide-body variant of the same vehicle platform. For motivation, GM Ultium batteries are paired with GM Ultium Drive motors, and provide up to 400 miles of range on a single charge.
As previously mentioned, production of the all-electric pickup began in June 2023 at the GM Factory Zero plant (née GM Detroit-Hamtramck plant).
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All the other sites are talking about the Cybertruck, and Musk saying the Lightning is too expensive, but you’re saying it’s because the Silverado EV which costs way more?
Silverado EV will have a much greater range in both battery capacity options. The standard battery lightning is pretty useless and basically proves the person could have bought a compact sedan instead of a truck.
So what? The range is great, but the price is insanely high.
So a pro is 50k what’s the base of Sliverado going be ? 56k?
I’ll bet a lot of people that bought the Lightning are pisst.
They went up by 20k. Now they drop by 10k. I know that I fation made everything more expensive but it was pure opportunistic greed. Hopefully these are priced where they should be now, or at least closer
Werent they already loosing 30K/unit on these? Loosing 30K on the least engineered EV truck on the market.
Is Ford sending partial refunds to recent buyers?
Ford—-price went up a couple times, now…down. Ford is just playing with the consumers wallet!!!!! Ford….just can’t trust you and your junk of a product!!!!
When will the dealer $10k markup go away?
Imagine you just bought the Lightning in May, and you see this….
Its simple economics, the price was high in the beginning (along with dealer markups) as there was limited supply, now there are plenty of Lightning’s on dealer lots. Let’s face it, Ford just added batteries to an F-150 and called it a day – upcoming Silverado EV and CT are ground up designs and way more efficient. Ford will continue to discount these things to be competitive while they work on their upcoming 2nd gen.
Taking a cue from Tesa Raise the price 20K and then drop it 10K and trick buyers in thinking prices are dropping rapidly