Don’t Hold Out For Buick Sedans In North America
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If you live in the U.S. and you want to buy a new Buick, then the Tri-Shield brand has several crossovers to offer, including the Encore GX, the Envista, the Envision, and the Enclave. However, if you want a new Buick in the sedan body style, then you’re out of luck. In fact, customers shouldn’t expect to see a new Buick sedan in North America any time soon.
Buick has steadily dropped sedans from its U.S. lineup over the past few years, first cutting the Verano, followed by the LaCrosse and then the Regal. Years later, GM continues to have no plans for Buick sedans in the North American market, according to GM Authority sources.
The news could come as a disappointment for some, especially in light of the semi-recent reveal of the Buick Wildcat EV concept in 2022. For those readers who may not remember, the Tri-Shield brand unveiled a new two-door, four-passenger electric vehicle concept in June 2022, showing off the marque’s latest design language and logo.
In addition to previewing styling for Buick’s forthcoming battery-electric products, the Wildcat EV also provides inspiration for some of its ICE-based vehicles, including the new Buick Envista. Critically, the Wildcat EV’s low-slung roofline, imposing stance, and non-crossover body style may have sent the wrong message to those U.S. buyers eager to park a new Buick sedan in their garage.
Be that as it may, Buick offers several sedans in China, a market where Buick sales outpaced those of the U.S. four-fold during Q2 2022. There, Buick’s lineup includes sedans like the Excelle, Regal, Verano, and LaCrosse. The latter of these recently received a complete overhaul, adding an aggressive demeanor to the large luxury sedan.
In the U.S., Buick has recently launched several new models, with more on the way. That includes the refreshed 2024 Buick Encore GX, as well as the all-new 2024 Buick Envista. Looking ahead, Buick will launch the updated 2024 Buick Envision. These models are all crossovers, and what will follow is another crossover, albeit with a battery electric powertrain.
That model, the Electra E5, is expected to make it to both China and North America in the not-so-distant future. Sources indicate that its smaller, coupe-like corporate cousin – the Electra E4 – will be a China-only affair.
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Ok, I’m ready to go with the amazing lineup of Buick SUV’s and CUV’s for the foreseeable future. I’m excited for the electric vehicles soon to come and am happy with the new design language. Folks, if you are a Buick person and you really want a sedan, have hope…..they are Buicks! Get a low mileage Regal, Verano, Lacrosse and baby it. My experience is if you take care of a Buick, it’ll last forever.
I agree Buicks will last forever. My late in-laws bought a new 1999 Buick Century Limited. A family friend still has it and she’s still running fine. Maintenance sure helps.
Don’t think it will hurt for Buick to offer just one sedan in its line-up like Chevy does with the Malibu. Buick does not need to be a prettier fancy version of GMC with CUV-only lineup.
I keep wondering why they couldn’t toss the lacrosse, Impala, and regal into the Kansas plant. It’s probably one of the least utilized plants GM has right now.
If they can get the Traverse, enclave, Acadia, blazer and whatever else on the same platform. GM is more than capable to have their sedans share a platform with say the equinox/terrain… Honda basically has 3 platforms. Accord CRV,RDX, civic, TLX… All the same and for the most part share 90% of their parts
M: They could add a Buick “Regal”?? version of the Malibu and build it along side the Malibu. Utilize the plant better while giving Buick a sedan. GM is just too stupid.
Not too stupid. They are too pig headed. They are bound and determined to do things their way and to hell with their loyal customers!
This is one instance where badge engineering would benefit both GM and the customer. The Malibu is a nice little sedan. But I’m so glad I have my 2017 Impala with the V-6. And I also have a 1977 Buick Electra sitting in my garage. Buicks, and Chevys are quality cars that will last if taken care of. Most American cars will go the distance!!
Buick offered several great cars but no one bought them.
Can’t say that I blame them for not investing.
The web say build a car but never backs it up.
Buicks last as well as any other GM car. Take care of any of them and they do well.
My impression is that most of the cars “no one bought” weren’t advertised. GM needs to put its money where its mouth is.
Lurch: Correct. Not only did they not advertise them, but no investments into them to keep them updated and they didn’t care if the dealers avoided them. They wanted them to die, so doing what they did gives people like CR.8 fodder to say they didn’t sell and nobody purchased them so why keep them.
You can’t sell from an empty shelf.
Lurch if you look around few cars are advertised in print or TV.
On the web they market the crap out of them today.
There are a number of other ways they market them today.
But the cold hard truth is cars are dying. I was at one oh the top 5 auto shows in the country when the last Regal was introduced. I was interested and wanted to see what it was about.
Well I had all day with the car if I liked as very few people came over front and center to look at it.
On the other hand the new SUV updates people stood in line to sit in them.
You can BS the old line of advertising but those models that are in great demand let themselves be known.
You don’t see any Corvette commercials or print but yet there is great demand.
Also there is little money to be made in cars with cut rate prices from a Hyundai. You may not get a good engine but you get a cheap price.
Bullsh__! I’ve had a Lucerne and then a Lacrosse, not to mention Electras, Regals and a Roadmaster. I WAS a loyal customer until they crapped on me.
ACZ they did not crap on you. The market left you behind.
Too few ACZ out there.
Toyota, Honda, Subaru, Nissan, Lexus, Infiniti, Acura, Hyundai, Kia, Genesis, Volkswagen, Audi, BMW, Mercedes, Tesla all still sell 100,000’s great sedans…. The market didn’t leave ACZ (and I) behind, GENERAL MOTORS DID!
Toyota and Honda have seen significant declines in sedan sales.
Nissan do they really count?
Y
Hyundai sells because they are dirt cheap. But will the car hold up? Not likely. Many quality issues.
Lexus BMW, Benz and Audi are luxury cars that sell high enough no real volume is needed. Also they sell globally. Cadillac is covering this.
Tesla is an EV with one real sedan and two posing as CUV models. Odd one so you can include them are they buying because of the sedan or the EV. Or even just because it is a Tesla?
Note the S is the only real sedan they have it is not selling like it was. The 3 is a tall car or CUV.
Whoa….That’s a lot of excuses…. My point is, every other car company, with the exception of Ford, offers and sells very competitive sedans across all market segments.
The fact is, GM figured out a long time ago that the American buying public is stupid enough to pay more for the same vehicle if it’s styled like a CUV. Why sell a Chevy Spark for $14K, when you can sell a Chevy Trax for $24K? It was a margin-based, supply-side decision to stear demand towards more profitable CUVs.
And I’m not sure why you don’t consider the Model 3 a “real sedan” (pretty sure the Model Y is the “tall version”), but I would sure take a similarly styled “fake” sedan from Buick…
I think GM could make a Buick version of the Malibu give it some luxury features and boom! It may not be a great seller but it would satisfy people who want a Buick sedan. The Malibu isn’t as small as the CT5 so it would be a perfect midsize Buick.
Minnesota 2023 Auto show the most quite traffic was Chevy, Buick, GMC, local dealers looked very bored as well as the gm reps on hand were visiting with each other most of the time, while every other brand had high traffic! Well said ACZ.
You can’t use the term no one. Since 1987 our family bought 8 sedans. I know, that wasn’t enough but there are those of us that loved the Buick sedan.
Buick? They still make Buicks? Not even on my radar anymore.
I have been a GM customer for over 40 years We love our 2019 Regal GS. Funny all the offshore Co. can make a profit selling sedans. I guess Generous Motors Can just F O!
I am sure GM designers can out do the VW flat bus look square rectangular electric. Forget what they call it.
I drive a Chevy Bolt 2022 electric. Great car with 300 miles full charge. I suggested changing the name because Bolt is a stupid piece of metal. I put stickers over bolt, “New Passion”!
One suggestion more, it only goes 92-3 miles per hour. I hate tail gaters who sit on your rear end. Especially on highways so to get rid of them I speed away. I like to drive alone in the middle with no traffic. Safe as can be. Worked sculpting all GM divisions cars 40 Years. 1961-2001. The bolt is going away but the Blazer is taking its place. Sorry!
Bolt is gone from what I read recently.
GM has walked that back. Typical.
Buick can enjoy going the way of oldsmobile buy only offering Stupid Unnecessary Vehicles.
At least Olds only offered the Bravada.
You mean trailblazer?
There was a Bravada model at Olds at that time. Do a search on it and see for yourself.
It was a Blazer with a different grille.
These are shared platform mates owned by GM so it is not a Blazer platform. Buick and Saab shared a platform also at that time later on the final lifecycle.
Ok. The Blazer was out for a decade before they launched that nearly identical Oldsmobile.
Don’t turn this into an argument. These BOF vehicles are no longer around and you want to interject yourself by calling everything a Chevy. Just agree to disagree and move on.
What am I supposed to do if I don’t need to drag around an SUV in order to bring home a bag of groceries. For 90 percent of the people 90 percent of the time, a sedan is all you need. SUV’s are mostly dead weight. They are especially dumb in big cities.
Thats why they need to be called what they really are. Stupid Unnecessary Vehicles.
Mike I own a Malibu now.
I also own a Corvette that I plan to go buy a set of wheels for today.
Even with no tires on the wheels I can not fit more than two wheels in the car. Maybe three if I use the front seat.
Todays cars have little utility. The Bu trunk lit is so small nothing fits in the opening if it is not flat.
So out comes the Acadia that can haul the wheels and tires.
It is not even special deals like this.
The Acadia gets 21 mpg daily driving and for the wife’s work it hauls all she needs. She is not alone and this is what many find.
Even that 10% to buy wheels lumber or even a TV today it is just much handier to have.
Buick even tried a hatch on the Regal to solve the utility issues of todays cars but it failed.
Years ago Dad owned a bunch of Chevelles a new one every year. But they hauled a bike or two, they could carry plywood on the roof with no damage the trunks could haul many things a SUV does today.
Heck I had a 63 Galaxie that could haul half of Road Island. But cars can’t do that today.
Note most SUV models are the size of past sedans while cars shrunk to vehicles for people and nothing else.
You know what was able to fit (4) 17″ wheels with mounted tires two months ago? My 2007 Buick Lucerne… I also regularly haul 10ft dimensional lumber via the trunk pass through, and tow my 2,000lb boat without issue (I’ve added an auxiliary transmission cooler). The Buick-engineered 3800 V6 also manages 31mpg during my daily commute, and that’s with a lowly 4-speed transmission.
Just because the Malibu is a poorly designed ancient POS, it doesn’t mean GM can’t properly engineer useful, competitive sedans. Planned irrelevance.
And BTW, you know what struggles / can’t complete any of the above mentioned tasks? Our Honda CUV….
So, that’s why they make small trailers, for when you buy that 4×8 sheet of plywood once in every two years. The bicycles go on a bike rack and the TV gets delivered.
I’m with the majority of commentators. Buick made wonderful cars. They were priced nicely and offered better quality than Cadillac. But…GM is a short=sighted company driven by the corporate demand for ver-increasing profits….enough is never enough. Too bad.
That’s a good description of “greed”.
That happens to be what companies are in business for, to make profits. That aside, build that Wildcat concept and I’ll be in line to buy it.
There’s a difference between profit and greed. People like you don’t understand that.
Yes there is, the point that profit turns to greed is a sliding scale. The lower your income the quicker profit turns to greed.
Yes suvs are dumb in big cities. Maybe we should go back to horses!
Getty up horsie sweet horsie.
Then we could all sing song go snd help our neighbors put out the fire that are consuming eating
Millions of acres of forests.
Ah! No one will ever hear a good suggestion like the one I did 2004.
Take 300 planes stored in the western desert. Convert them to water planes 10,000 gallons each. Build three airports out west. 1. Gulf of Mexico.2. Coast California.3. Coast Oregon.
100 in each port. Free water. Fire starts, call in closest planes put fire out first day. Go help our neighbor too.
Oh no, one response after thousands of this idea emailed to government churches in California.
“ why don’t you mind your own business”! So now breathe the air America.
Disgusted with GM. Loved Pontiac and Olds. sedans. Also loved my Buick sedans. Well, I have no choice but to go to Dodge to get a whole engine in a sedan. Three SUVs in a row is just too much. Can’t stand them. What’s wrong? Everything. It’s an electronic beast for one thing. Can’t see from any angle. Forget parking. Have to park nose first or don’t park at all. along with that ridiculous engine start/stop nightmare. Have to reach halfway across the dash to turn the damn thing off. Only 1500 miles on it – 2020 but can’t wait to get rid of it. Soon. well, Mary, you screwed up GM for me. I could do a better job.
The old way of building 5 versions of the same car no longer works.
I still own a Pontiac but they were in trouble, Olds was useless an Buick is only here due to China and SUV sales.
If there was butt tons of money to be made in cars they would be building them.
Most automakers need on volume division and truck division. The luxury division is add on sales.
The old Sloan idea has come and gone. The expenses of making cars is too high and the profits per vehicle are too low.
That’s why their older customers are gone
Cranial-rectal inversion is what GM is doomed with. They ignored the Germans in the 50s and 60s. They ignored the Japanese in the 60s and 70s. They think they can cram crap down the throats of the customers. Their attitude that they know it all is their undoing.
The only way to fix things is to get real “car people” in the management and development positions of the company.
Well said, the truth is the truth!
Well bottom line I hate SUVs I will always buy a sedan and if I have to go overseas and import it over here myself that’s exactly what I’m going to do so I’m not going to settle for what they want to give me thank you very much
Maybe everyone should just get over the moniker of SUV and their size.. GM offers a number of SUV’s with an overall smaller footprint than a sedan. Offering a higher seating position giving better visibility and ease of getting in and out of the vehicle.
Not every SUV is a hummer, if the demand was there for sedans GM would build them
There is a demand for sedans, and they’re being sold by
Toyota
Honda
Mazda
Nissan
Hyundai
Kia
Genesis
Mercedes-Benz
BMW
Audi
Stellantis
and…
Chevrolet (for a while longer)
signingoutgoodbye: I’ll make this easier for you to understand. I’ll use the old shoe is on the other foot method.
It’s appears that you like and feel that CUV/SUV’s are good and that we should all just accept them. So let’s say tomorrow morning you wake up to find your vehicle has vanished. Gone. Never to be found again. So you get a ride to the first dealer to find out that all they offer is cars (sedan) in 4 doors only. But you want and SUV. So you go to the next, and the next, and the next dealers only to find sedans and zero SUV’s. You go online and read that SUV’s just didn’t sell, so everyone from everywhere dropped them and only have sedans. If you don’t want a sedan, too bad.
Now how do you respond? Would you like that? I’ll take a chance and say you would be quite upset. There. Now you get it? NOT ALL OF US WANT BOXES CALLED SUV’S.
You’re welcome.
Amen!
As a child my parents always owned GM vehicles. We had a 69 Buick GS California and we had a 71 Pontiac Bonneville. My Grandparents ALWAYS drove Cadillacs and an occasional Oldsmobile. When I was old enough to drive my dream car was a 79 Buick Electra Park Ave Coupe. I wouldn’t even entertain buying anything Buick sells in the US currently. I’m also sick of going to the parking lot after shopping and being stuck in between two SUV’s, not being able to see s#*+ to back out safely. I guess the Germans, Japanese and Korean automobile manufacturers will continue to get my money until American manufacturers get their heads outa their asses and give us what we want. Baby boomers don’t want SUV’s we want luxury coupes and sedans. Another failure like doing away with the passenger rail system. Wake up !
Very well put!
I’m all about choices of people drive whatever they want rather bread-n-butter, luxury, sporty performance and exotic but I wonder sometimes with so many people driving these gigantic trucks are using them at full capacity.
The problem why so many people no longer want sedans anymore is that trucks, SUVs and CUVs in all shapes and sizes have gotten a lot more sophisticated and the sedan have not gotten any special attention anymore to stand out. An automaker can do so much to a sedan but if you have a truck, CUV and SUV that rides as comfortable, handle as well, has the same comfort features with technology, perform like a car while sitting higher up, can tow more with more cargo space and can easily go offroading, it is hard for the consumer to stay with the sedan. It is up to the automaker to rethink what the sedan should be and perhaps reinvent the sedan all over again to stay relevant.
What percent of the time do SUV’s go off road, pull a load or are loaded to capacity? Hardly ever or never for most people. Most of the time you are just pulling around about 1000 pounds of useless dead weight.
@MikeC: But, but, but………….they have something they “could” pull with or “could” haul with or “could” load with more people. They seldom do, but they could. So that justifies the dead weight for the other 99% of the time. haha.
ACZ: Who are you speaking to? Best not be me and you should be ashamed of yourself for that no matter who you are referring to. Grow up.
Just reread what I wrote previously to you. I applies. And, you’re the one that needs to grow up. Haha. Danny-boy.
You need to learn some manners. This site should ban you from posting until you learn some respect.
It seems GM is unable to compete in the sedan field at all, with most other brands also showing declines in that segment. I recently brought my Buick sedan for service and found the dealership to be depressing. There is hardly any inventory on site with no cars and only some SUVs or GMC pickup trucks. I have to drive over 20 miles to get to the dealership because so many have disappeared. The dealer managed to damage my pristine rear bumper with something that looked like a truck. I will not bring my car back to a only Buick/GMC dealership. Took it last time to the Cadillac, Buick, GMC dealer and got better service. Been GM customer over 40 years and just don’t associate a pickup or SUV as premium or luxury. They are utility vehicles. Will move on to Audi, Volvo, or Genesis my next luxury vehicle.
All Buick has done is give sedan sales to the competition. We have a 2017 LaCrosse and will not part with it. Our dealer keeps sending us notes on how much they will give us for the car. Sorry, NO! This LaCrosse is the 7th sedan we have owned since 1987 (LeSabre T-Type). Buick needs to offer Luxury as well as Sporty models. We also had a 2013 Regal GS.
This would make them competitive.
What cracks me up; Buick does not have to invest in designing and building a complete new sedan: THEY ALREADY HAVE THE CARS; they just won’t sell them in North America. What the…… The only reason Buick didn’t sell that many sedans was because they didn’t market them correctly and they actually made fun of, in their advertisements (unbelievable) people who preferred sedans rather than boring and ugly SUV’S. Currently own a 2018 Buick LaCrosse, and you would be surprised how many people come up to me to complement it’s looks.
The 2017-2019 Lacrosse is a good lookin sedan!