With the introduction of the next-gen 2024 Chevy Trax, General Motors gave the subcompact crossover a complete exterior, interior, and powertrain overhaul. Now, with Q2 2023 sales figures released, the Chevy Trax posted an average transaction price (ATP) of just under $24,500.
To be precise, the ATP of the Chevy Trax over the course of the second quarter of the 2023 calendar year stood at $24,487. During this timeframe, there were 20,921 deliveries of the subcompact crossover, which is up more than 114 percent from Q2 2023 numbers. This gives the Bow Tie brand a 25 percent share of the small crossover segment, its largest since 2007.
Looking forward, General Motors expects further growth in Trax deliveries as more shipments continue to arrive on American shores.
As a reminder, The General expects a fairly even sales mix between the five trim levels of the all-new Trax. Notably, the Detroit-based automaker expects the 1RS to attract 24 percent of Trax buyers, while the Activ is expected to receive roughly 15 percent of the sales mix.
It’s worth noting that GM’s sales predictions of the Chevy Trax will have a large influence of the subcompact crossover’s availability due to the port consensus model. More specifically, General Motors will only produce however many models it thinks it needs, and will have dealerships choose from this supply to restock inventory. That said, dealers can now place regular orders for Trax units as well.
Under the hood, the all-new 2024 Chevy Trax is offered with a single powerplant option, which includes the turbocharged 1.2L I3 LIH gasoline engine, rated at 137 horsepower and 162 pound-feet of torque. Output is routed to the front wheels exclusively through the GM six-speed automatic transmission.
Under the skin, the 2024 Trax rides on the GM VSS-F vehicle set. Production kicked off back in February 2023 at the GM Changwon plant in South Korea. Pricing for the starting 1LS trim level will start at $21,495, which includes the destination freight charge. The online configurator is currently live.